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An Ultimate Guide on Biotech Website Design

As the biotech industry continues to grow, so does the need for well-designed and informative biotechnology websites. A good website can make all the difference in attracting new customers and investors.

According to research, 80% of prospects like learning about a company by reading its content; customers interacting with the biotechnology firm’s content are more likely to see the company as an industry expert.

However, with the numerous parts involved in developing a website, it can be tough to know where to begin. That’s why we’ve put together this ultimate guide on biotech website design. We’ll cover everything from choosing the right domain name to creating compelling content. By the end, you’ll be ready to create a website that will make your biotech company shine.

What to Consider When Designing a Biotech Website?

Like any other website, the basic elements must be considered when designing a biotech website. However, extra concerns shall be included in the design. These are:

Get To Know, What Stage Is Your Company?

You first need to consider what stage your company is at. This will play an important role in how you design your website and the type of content you include.

For example, if you’re a startup biotech company, you’ll want to focus on developing an easy-to-navigate website that includes all of your company’s key information. On the other hand, if you’re an established biotech company, you might want to focus on creating a more sophisticated website that highlights your successes.

Not only that, but you also need to think about what type of products or services you offer. If you have many different products and services, you’ll want to ensure that your website’s design makes it easy for visitors to find the information they’re looking for.

Create a Professional Design

Since biotech is such a competitive industry, creating a professional design for your website is important. This means using high-quality images and graphics.

You must design a responsive website, one that adjusts to different screen sizes. As more and more people are using their mobile devices to access the internet, your website must be designed for mobile view.

In addition to that, your website’s design should also incorporate the latest web design trends. It will help to ensure that your website looks modern and up-to-date.

Here are a few design tips that will help you create a professional website:

  1. Choose the Right Domain Name – Your domain name is one of the first things visitors will see when they visit your website. That’s why it’s essential to choose a domain name that is short, easy to remember, and relevant to your company.
  2. Use High-Quality Images – The images you use on your website should be high-quality and relevant to your business. If you don’t have professional images, there are several stock photo websites that you can use.
  3. Invest in a Good Theme – The theme you choose for your website should be professional and easy to navigate. Several WordPress themes are designed specifically for businesses.
  4. Make Sure Your Site is Secure – When people enter their personal information on your website, you want to ensure it is protected. You can accomplish that by having an SSL certificate, and ensuring that your website is PCI compliant.

Professional Copywrite

Let’s face it – things can get pretty technical in the biotech industry. However, that doesn’t mean your website copy must be boring. Your website’s copy, or content, is one of the most critical elements of your website.

A study from RealBusiness shows that 74% of people will stop engaging with a company website if the content or layout is not free from spelling and grammar errors. Similarly, 59% of people said they would not return to a website if the content is poorly written, or contains obvious spelling & grammar mistakes.

It shows how important it is to have professionally written copy on your website. Not only will it make your company look more professional, but it will also help ensure that people keep coming back to your website.

Content Will Differentiate You

Which type of content will differentiate you from the rest?

The content on your website should be unique and relevant to your company. It should also be well-written and provide helpful information to the reader.

Some companies blog about their industry, while others create infographics or white papers. No matter what type of content you come up with, make sure that it is of high quality and will set you apart from your competitors.

In addition to that, your content should be current. Having updated content will show visitors that your company is active and that you’re providing the latest information. It’ll also be a good indicator for the visibility of your website as Google loves fresh content.

Contact Information on Each Page

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As a company website, we all want our visitors to contact us, right?

Make it easy for them by adding your contact information on every page of your website. This way, users won’t have to search for it if they want to get in touch.

Your contact information should include your email address, phone number, and social media links. You can also have a contact form on your website so visitors can contact you directly.

Call to Action

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Quality content is not enough if you’re not telling your visitors what to do next.

A call to action (CTA) is a statement that tells the reader what they should do next. For example, you might want them to sign up for your newsletter, download a white paper, or contact you for more information.

Your CTA should be clear and concise and placed in a prominent location on your website. It should also be relevant to the page that it’s on. For example, if you’re writing a blog post about how your latest research on new cancer treatment, your CTA could be something like “contact us to learn more about our clinical trials.”

Biotech Company Homepage Design Goal

Tell Your Visitors Who You Are

Like the home entrance of a house, the goal of a biotech company homepage is to tell visitors who you are and what you stand for.

To achieve this, you must have an impactful headline that tells visitors what your company does. You should also have a brief introduction that tells visitors what they can expect to find on your website.

Guide Your Visitors to Information and Action

Through strong headlines, smooth navigation, and calls to action, you should guide your visitors to the information they’re looking for.

Your goal is to make it easy for them to find what they need, whether it’s information about your products and services, company history, or contact information.

Create a Positive User Experience

First impression matters. We’ll know.

Your homepage should create a positive user experience by being well-designed and easy to navigate. It should also load quickly and be responsive on all devices.

In addition, your homepage design must consider your target audience, using language and images that will appeal to it.

Consider using video or animation to make your homepage more engaging. Just make sure that it doesn’t slow down the loading time of your page.

Essential Elements to Include on Your Website 

With so many elements to consider, it can be tricky to know what to include on your website.

Here are some of the most significant elements that must be on every biotech firm’s website:

Vibrant Color Schemes

As a biotech company, you want to stand out from the competition. One way to do this is to use a vibrant color scheme on your website.

Your color scheme should be eye-catching and should reflect your brand identity. If you’re unsure what colors to use, consider hiring a professional web designer in the biotech niche to help create a unique and memorable color scheme.

Design Specific to Biotechnology Companies

What does it entail to have a website design specific to biotech companies?

Your website should reflect the scientific nature of your work. Clean, simple lines and a minimalistic design are one way to achieve that.

Furthermore, you can use images and videos to show your work visually and appealingly.

Original Photography

A stock option is also good, but professionally done and high-quality original photography will make your site look more trustworthy, cutting edge, and like an authority in your field.

It also helps users connect with your brand and your company.

Final Thoughts

Pointing out some key things to consider before launching a new website for your clinical-stage biotech company:

  • Hiring a web design company that specializes in biotech website design.
  • Creating a strong and clear brand identity for your company.
  • Creating original content that is relevant to your target audience.
  • Using engaging visuals, such as images, videos, and animation.

With all of these factors in mind, you can create a biotech startup website that is both informative and visually appealing. If you need help getting started, contact a professional web design company, 12sm.agency today.

The 12SM.agency team has extensive experience designing and developing biotech startups’ websites. We can help you create an informative and visually appealing website. Contact us today to learn more about our services.

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