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12 Things to Consider in CBD Website Design

Did you know that of the 7.9 billion people on Earth, 4.9 billion are active internet users? (Source: Statista)

That’s a lot of people with a lot of different needs, wants, and expectations looking for products and services like yours. So how do you make sure your CBD website design and content appeal to your CBD market and help you achieve your CBD business goals?

If you are about to hire a web designer or launch a new website (or improve an existing one), here are 12 things to consider in your CBD web design to stand out in the CBD industry:

Do Your Homework

This guide is a great starting point, but there is a lot to learn about CBD website design before starting the process. Be sure to do your research to make informed decisions about your website.

Understanding what you want your website to achieve and who your target market is will make a huge difference. This will help you communicate your vision to your designer and ensure that your website is designed to meet your goals.

Nowadays, everyone is online, and your website is often the first impression potential customers will have of your CBD business. Make sure it counts!

Also, be sure you are in compliance with the legal regulations regarding CBD in your area, as some places and countries still have restrictions.

Define Your Target Audience 

You need to consider your target audience to get the most out of your website.

  1. Who are they?
  2. What are their needs and wants?
  3. What are their pain points?
  4. What are they looking for when they come to your website?

You need to understand your target audience well so you can design a website that appeals to them and meets their needs.

Choose the Right Domain and Hosting 

Being informed also means choosing the right domain name and web hosting for your website.

Your domain name is your website’s address on the internet. When choosing a domain name, keep it short, simple, and easy to remember. You’d want people to be able to locate your website quickly.

Your web hosting is where your website lives on the internet. When choosing a web host, ensure they are reliable and offer the features you need for your website.

Some things to look for in a web host:

  • Reliability – Uptime is important! You don’t want your website to go down and lose potential customers.
  • Security – Look for a web host that offers security features like SSL certificates to protect your website and visitors.
  • Speed – A fast website is a good user experience. No one wants to wait around for a slow website to load.
  • Customer Support – If something goes wrong with your website, you want to be able to reach customer support easily.

Add Valuable Content and CBD Product Descriptions 

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have you heard the saying “content is king“? It’s true! Your website needs to have quality content to be successful. Content includes blog posts, articles, product descriptions, and more.

According to 39% of CMOs, custom content will be the future of every marketing strategy.

Your content should be well-written, relevant, and keyword-optimized. It should also be helpful and informative. This will not only help your website rank higher in search engines, but it will also help you build trust with your target audience.

Create a Secure Payment System

Most probably, you will not only sell your products on your website but also want to get paid for them. In order to do this, you need to set up a payment system.

Many options are available, such as PayPal, Stripe, and Square. Be sure to research to find the best payment system for your needs.

Tip: If you are using WordPress, plugins are available to make setting up a payment system easy.

Create a User-Friendly Design

Considering your target audience is important, but you also need to design a user-friendly website.

Your website should be easy to navigate and have a clean, professional design. The goal is to make it easy for users to find what they are looking for on your website.

Some things to consider when designing your website:

  1. Layout – The layout of your website should be easy to understand and use.
  2. Images – Use high-quality images that are relevant to your products and brand.
  3. Graphics – Use graphics sparingly and only if they add to the user experience.
  4. Typography – Choose fonts that are easy to read and look good on all devices.
  5. Color Scheme – Choose a color scheme that is easy on the eyes and goes well with your brand identity.
  6. Calls to Action – Use calls to action (CTAs) to guide users through your website and encourage them to take the desired steps.

Secure Reliable Customer Service

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As more and more people shop online, customer service is becoming more important. In fact, according to a study by Khoros, 65% of consumers have chosen not to do business with a company because of poor customer service.

If you want to be successful, you need to provide excellent customer service. This includes being available to answer questions, responding to customer complaints, and more.

One way to provide excellent customer service is to add an online chat feature to your website. This will allow customers to get their questions answered in real-time.

Another way to provide excellent customer service is to add a FAQ page to your website. This will allow customers to find answers to their questions without contacting customer service.

Tip: Never assign customer service to an automated response system or anyone who doesn’t know your website listed CBD products because it will damage your website’s reputation.

Add Bonus Features

Since the niche is quite popular, you must add features that set your website apart from the competition and make your product design stand out.

Some features to consider adding:

  • Rewards program – Offer discounts and coupons to customers who shop on your website.
  • Age Verification – If you sell CBD products, you will need to add an age verification feature to your website. This will ensure that only people of legal age can purchase your products.
  • Product Comparison – A product comparison feature on your website can assist potential consumers in determining which product is ideal for their requirements.

There are many other features that you can add to your website. The sole purpose is to make your website stand out from the competition and attract more visitors.

Make It Mobile-Friendly 

It is important to make sure your website is mobile-friendly. In fact, according to a study, 80 percent of internet users use mobile phones to access the web, therefore mobile responsive websites are essential for any business.

Making your website mobile-friendly is important because it will ensure that users have a positive experience when they visit your website on their mobile devices.

Another reason why it is important to make your website mobile-friendly is that Google uses mobile-friendliness as a ranking factor. This means that if your website is not mobile-friendly, it will rank lower in search results.

Optimize for SEO 

The main source of organic traffic for most websites is search engines. This is why it is important to optimize your website for SEO.

Some things you can do to optimize your website for SEO include:

  • Make topic relevancy clear through topic clustering, keyword research, and on-page optimization.
  • Generate high-quality content that is relevant to your target audience.
  • Use keyword-rich content to attract visitors from search engines.
  • Add content regularly to keep your website fresh and relevant.
  • Link to other websites with high-quality content to improve your website’s authority.
  • Guest post on other high-traffic websites and link it to your website.
  • Make sure your website loads quickly.

Include Customer Testimonials 

Customer reviews are more critical than your description of the product. Because it is coming from a person who has used the product, it is more trustworthy.

Think about video testimonials as well. Nowadays, filming a quick video on a smartphone is easy, and uploading it to YouTube or your website. You can also ask customers to leave reviews on your Google My Business page or other third-party review sites.

Because testimonial videos are more genuine than a company’s own pitch, they work because 37 percent of people think they’re effective.

Add Social Proof  

Social proof is a psychological phenomenon where people conform to the actions of others to feel like they fit in.

Some examples of social proof are:

  • Customer reviews and testimonials
  • Social media followers and engagement
  • Press mentions
  • Awards and accolades
  • Influencer endorsements

Include these forms of social proof on your website to build trust with potential customers and encourage them to buy from you.

Ensure Your Website Is Secure 

If you sell any product and there is a checkout process, then you need to ensure your website is secure.

Your website should have an SSL certificate installed to encrypt sensitive information such as credit card numbers and customer addresses.

An SSL certificate will also help to improve your website’s ranking in search results.

You can tell if a website is secure if the URL starts with “https://” and there is a green padlock in the address bar.

Final Thoughts

Your CBD website is more than just a place to sell your products. It is an extension of your brand and should reflect your brand’s values and mission.

When designing your website CBD store, keep your brand in mind and make sure that your website is an accurate representation of what your CBD brand stands for.

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