Let’s face it, first impressions matter, especially when it comes to your website.
Think about it – your website is often the first point of contact between you and a potential new patient, and a healthcare website needs to be particularly on point to deliver information effectively.
So, if your website isn’t up to par, you could be losing out on business. Even worse, you could be giving off the wrong impression entirely.
That’s why it’s important to ensure your dental website design is on point.
Not sure where to start?
To help you out, we’ve put together a list of 12 tips for dental website design that will give you the best chance of success.
Keep Your Content Up-to-Date
Dental industry news, technology, and treatments are constantly changing and evolving.
Your website should reflect that.
If your content is outdated, it not only looks terrible but can also make you look like you’re not keeping up with the latest trends.
Make sure to regularly update your content so that potential patients know that you’re always on the cutting edge.
But how often should you be updating your content?
As a general rule of thumb, aim to update your website at least once a month or as you find any new or relevant information to share.
Moreover, if you have a blog, post new articles regularly. This will help keep your website fresh and give you a chance to show off your expertise and build trust with potential patients.
Create a Dental Website Design Hierarchy
The layout and design of your website should be clear and easy to understand.
One way to ensure this is to create a hierarchy within your design.
What do we mean by a hierarchy?
A hierarchy is a system where you rank elements in order of importance.
This helps viewers understand what they should look at and where they should go next.
Creating a hierarchy is especially important for your dental website design because it can help guide patients to the most important information.
Here are a few things to keep in mind when creating a hierarchy:
- Use font size, color, and spacing to differentiate between different types of information. For example, you might want to use a larger font size for headers to stand out.
- Place the most important information at the top of the page where it’s most visible.
- Use visual cues like arrows or buttons to guide viewers to the next step in the process.
Enhance your Branding
Your website should make it clear what makes your dental practice unique.
- What do you offer that other dental practices don’t?
- Do you have a certain specialty or focus?
- Do you use the latest technology?
- Do you have a unique approach to patient care?
Whatever makes your practice stand out, make sure it’s front and center on your website.
Your unique value proposition (UVP) is one of the essential elements of your website, so don’t be afraid to showcase it. If you’re not sure how to do this, here are some tips:
- Make sure your UVP is clear and easy to understand.
- Use strong and persuasive language.
- Use images, videos, or testimonials to back up your claims.
- Make it Easy to Contact You.
Responsive Dental Website Design
Some of the most important elements of your dental web design are also basic.
One of these is ensuring that your contact information is easy to find.
Your contact information should be prominently displayed on every page of your website. The last thing you want is a potential patient to search for your phone number or email address.
In addition to your contact information, you should also ensure that your website is responsive.
Attract Attention by Improving Typography
Everything that you include on your website should be there for a reason.
Every element should have a purpose and contribute to your overall goals.
With that being said, one of the elements that are often overlooked is typography. Typography is the style and appearance of text.
While this might not seem like a big deal, the truth is that typography can hugely impact your website.
Cohesive Dental Branding
How do website design and practice branding work together?
Your website is one of the most important tools for dental marketing your dental practice.
It’s often the first impression potential patients will have of your practice, so it’s important to ensure that your website accurately represents your brand.
Your website should be designed to reflect your practice’s values, mission, and personality.
Every element of your website, from the colors to the imagery to the tone of the copy, should be carefully chosen to reflect your brand.
Think of your website as an extension of your brand and design it accordingly.
- Use your brand colors throughout your website.
- Choose imagery that reflects your brand identity.
- Write copy that is consistent with your brand voice.
- Focus on the User Experience
The user experience (UX) is how a person feels when interacting with your website.
A good UX is important for a few reasons.
- First, it helps ensure that visitors to your website have a positive experience and can find the information they’re looking for related to your dental practice.
- Second, a good UX can help improve conversions by making it easy for visitors to take the next step, whether scheduling an appointment or signing up for your newsletter.
Display Photos or Videos of Your Clinic
If you want potential patients to feel like they know your dental practice before they even walk in the door, one of the best things you can do is display your clinic’s photos or videos on your website.
Show them what your office looks like, introduce them to your staff, and give them a feel for what it’s like to be a patient at your practice.
This will help put them at ease and make them more likely to choose your practice when they’re ready to make an appointment.
Optimize Your Website for Mobile
There’s no getting around it: mobile is huge.
More and more people are using their smartphones and tablets to access the internet, meaning your website needs to be optimized for mobile.
You’re missing out on many potential patients if your website isn’t mobile-friendly.
Make sure your website is designed to be responsive so that it looks good on all devices.
In addition, pay attention to the mobile user experience and make sure it’s easy for visitors to find the information they’re looking for on your website.
Must Create an About Us/Meet the Dentist Page
Every patient is curious about who they will trust with their oral care.
Make sure you have an about us or meet the dentist page that tells your story, your experience in the field, and what patients can expect when they visit your office.
This is a great way to build trust with potential patients and show them that you’re an expert in your field.
Pro-Tip: Use photos on this page to help put a face to the name and make your dental practice seem more approachable.
Add Reviews and Testimonials
Social proof is a powerful thing.
When potential patients see that other people have had positive experiences with your dental practice, they’re more likely to choose you for their own dental needs.
We recommend adding video-based testimonials to your website as they’re more personal and engaging than written testimonials.
Written testimonials are also effective if you don’t have any video testimonials.
Just make sure to choose relevant ones for your dental practice that will resonate with your target audience.
Showcase Your Work
Whether a cosmetic dentist or a general dentist, you have skills and experience that set you apart from the competition.
Make sure to showcase your work on your website so potential patients can see what you’re capable of.
If you have before-and-after photos of your patients, add them to your website.
This is a great way to show off your skills and give prospective patients an idea of what they can expect when they come to your office.
Call to Action Placement
Your call to action (CTA) is one of the most important elements of your website.
After all, if a potential patient can’t figure out how to contact you or schedule an appointment, they will not become a patient at your practice.
Creating a dental website design that helps you attract new patients doesn’t have to be complicated.
By following the tips above, you can create a website that is both informative and easy to use, which will help you attract new patients and grow your practice.
If you need help creating a dental website or optimizing your existing website, contact our team of experts today. We’re here to help you reach your goals and grow your practice.