Healthcare is one of the most important and also one of the most complex industries in operation today. And with the advent of digital technology, the healthcare landscape has changed dramatically in recent years.
One of the most significant changes has been the way that patients find and interact with hospitals and healthcare providers. In the past, most people would get information about hospitals and doctors from friends, family, and word-of-mouth. But now, the internet is the first place most people go when they need healthcare information.
That’s why it’s so important for hospitals to have a strong online presence. And that starts with having a well-designed medical website.
Your hospital’s website is often the first interaction potential patients will have with your brand. So it’s important to make sure that your site is designed in a way that is both informative and inviting.
But what exactly should you include in your hospital website design? This article will give you a rundown of the 12 most important things to include.
Why Do Hospitals Need Web Design Standards?
With the ever-changing healthcare landscape, it can be difficult to keep up with the latest trends and technologies. But one thing that’s remained constant is the importance of having a strong online presence.
In fact, your website is often the first impression potential patients will have of your hospital in today’s digital world. Get it right, and you’ll be well on building a strong relationship with them. Get it wrong, and you could lose them before you even have a chance to make a good impression.
Before making a scheduled appointment, over 80% of patients review the hospital’s website.
And not only that, but patients are also using your website to make important decisions about their care. In fact, according to a recent study, more than 77% of patients said they would use a hospital’s website to choose their provider.
So it’s clear that your hospital website design is more important than ever. But what exactly should you include in your design? Read on to find out.
Top 12 Things That Your Hospital Website Design Must Include
Mention Clear Hours, Location, and Contact Information
Your hospital website should have a clear and prominent display of your hours, location, and contact information. This might seem like a no-brainer, but you’d be surprised how many healthcare websites make it difficult for visitors to find this basic information.
Your hours, location, and contact information should be easy to find on your website and displayed in a way that is easy to understand. For example, your hours should be listed in a format that is easy to read, such as “Monday-Friday, 9am-5pm.”
Pro-Tip: Must include them in tabular form with each doctor’s name, specialty, contact information, and link to book an appointment.
Showcase Your Brand
Your website is a great opportunity to showcase your hospital’s brand. Your branding should be evident in everything from the colors and fonts you use to your site’s overall tone and style.
Think about what makes your hospital unique, and make sure that comes through in your healthcare website design. For example, if your hospital is known for its excellent customer service, make sure that comes across in the design and tone of your site.
Also, remember that your branding should be consistent across all of your hospital’s marketing materials, including your website. This will help create a cohesive and professional image for your hospital.
Highlight Your Staff and Treatment Plans
Why should someone come to your hospital?
Your staff is one of your hospital’s biggest assets, so make sure they are prominently featured on your website. Include bios of your doctors and nurses, and be sure to highlight any awards or accolades they have received.
You should also showcase your hospital’s treatment plans and services. This is a great opportunity to show off what makes your hospital unique. For example, if you offer special or quality health services for cancer patients, be sure to mention that on your site.
If you have any unique or cutting-edge treatments, make sure to highlight those as well. Patients are always looking for the latest and greatest in healthcare, so this is a great way to show that your hospital is on the cutting edge.
Clean & Easy to Navigate
What’s the most important thing you want visitors to do on your hospital website?
Chances are, it’s to find the information they are looking for quickly and easily.
To that end, your website should be clean and easy to navigate. All of your hospital’s information should be organized in a way that is easy to understand, and visitors should be able to find what they are looking for without difficulty.
Accurate, Welcoming Photography and Videos
Your photos and videos should give visitors a realistic view of your hospital. They should also be high quality and professionally done.
Avoid using stock photos, as these can often look staged and fake. Instead, use real photos of your hospital and staff. If you don’t have any professional photos, consider hiring a photographer to take some.
Videos are also a great way to give visitors a realistic view of your hospital. You can use videos to showcase your staff, treatment plans, and facilities. Just be sure that they are high quality and professionally done.
Easily Accessible Forms or Patient Information
If you want patients to fill out forms on your website, make sure they are easy to find and fill out. The last thing you want is for patients to get frustrated and give up before they even start.
The same goes for any patient information you include on your website. Make sure it is accurate and easy to understand. Patients should be able to find the information they need without difficulty.
We recommend having a patient profile page on your website where patients can update their information, view their medical records, and schedule appointments. This is a great way to keep your patients’ information organized and accessible.
Add Attributes That Increases Credibility
Your hospital website is often the first impression potential patients will have of your hospital. As such, it is important to make sure that your site is professional and credible.
Moreover, your website should be up-to-date with the latest information. Nothing will make your hospital look more unprofessional than outdated content. Be sure to regularly update your site with any new information, such as changes in staff, new treatments, or updated policies.
Add an update about the successful treatment cases in the form of news and blog. This will help to create a sense of reliability among the patients.
No fluff, no distractions – just the facts.
Your hospital website should be designed with your patients in mind. Everything from the colors to the font should be easy on the eyes and understand. Your goal should be to make it as easy as possible for visitors to find the information they are looking for.
Avoid using too much color or fancy fonts, as these can be distracting and hard to read. Stick to a clean, simple yet modern web design that is easy to navigate.
More and more people are using their smartphones and tablets to access the internet. As such, it is important to make sure your hospital website is mobile-friendly.
A mobile-friendly website is one that can be easily viewed and used on a mobile device. This means that the design should be simple and easy to navigate, and all the content should be easy to read.
Moreover, a user-friendly website should be designed specifically for mobile devices. This means that it should be able to resize itself to fit the screen of any device.
If you are not sure if your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool to check. Simply enter your website’s URL, and Google will let you know if it is mobile-friendly or not.
Secure Payment Gateway
You must have a secure payment gateway to accept payments on your website. This is important because you will be collecting sensitive information, such as credit card numbers and personal data.
When choosing a payment gateway, be sure to do your research. There are a lot of different options out there, and not all of them are good. Be sure to read reviews and compare features before making your final decision.
When setting up your payment gateway, be sure to follow all of the security best practices. This includes using SSL encryption, setting up a firewall, and using a secure server.
Doctor & Staff Directory
Your hospital website should include a directory of all the doctors and staff members. This is a great way for patients to get to know your team and find the right doctor for their needs.
Search Engine Optimized
Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results. This is important because it can help you attract more site visitors and increase their chances of becoming patients.
There are many different factors that go into SEO, but some of the most important ones include keyword research, backlinks, and site structure.
If you are unfamiliar with SEO, we recommend hiring a professional to help you.
Check out our article on medical tourism website design.
By incorporating at least half of these elements into your hospital or clinic website you’ll optimize and maximize your exposure to potential patients!
Remember that a website is an extension of the physical location of your services, and it must be created in a way that accurately represents you.