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12 Tips for Creating an Effective Life Insurance Website Design


Life insurance is a critical part of financial planning, but it can be a tough sell. Why? In part, people don’t like to think about their own mortality. But also, let’s be honest – life insurance can be confusing and complex.

That’s why it’s important to have a well-designed website that can help educate visitors about life insurance and why it’s essential for financial security. Here are 12 tips for creating an effective life insurance website design:

Suitable Color Theme & Headlines

It matters more than you might think what colors you use on your website. After all, first impressions count – and you want to make sure that your website leaves a good one. When it comes to life insurance, you want to convey a sense of trustworthiness and dependability. Blue is often used to communicate these qualities, so it’s a good choice for your website’s color scheme.

As for headlines, keep them clear and to the point. You want visitors to understand your website so they don’t click away before they’ve even had a chance to explore it.

Pro-Tip: Avoid using popup forms or chatbots on your website. They may be annoying, but more importantly, they can give the impression that you’re pushy and desperate for the insurance business.

Fast Loading Website


At this point, you’re probably thinking, duh. But it’s worth mentioning because website speed is crucial for keeping visitors on your site. If your website takes more than a few seconds to load, people will likely click away before they even see what you have to offer.

To ensure that your website loads quickly, make sure you’re using a reliable hosting service and that your website is optimized for speed. You can also use tools like Google’s PageSpeed Insights to test your website’s speed and get tips on improving it.

Detail-Oriented Design and Content

SHOW, don’t tell. When it comes to life insurance, this means using real-life examples and case studies to illustrate your points. Stories are much more effective than statistics in getting people to understand the importance of life insurance.

Of course, you don’t want your website to be too complicated. Use simple language and short paragraphs to make your points. And be sure to include plenty of white space, so visitors don’t feel overwhelmed by the information on your site.

Attractive Buying Details

This is one of the most important aspects of any life insurance website design – making it easy for visitors to get quotes and purchase policies. Include a prominently placed “Get a Quote” button on your homepage, and make sure the quote form is easy to understand and use.

You should also give visitors plenty of information about the different life insurance policies available. Again, use real-life examples to illustrate the point that there’s a life insurance policy for everyone.

SSL Certificate Enabled

An SSL certificate is a must-have for any website – but it’s especially important for life insurance websites. That’s because an SSL certificate ensures that all information exchanged between your website and visitors is encrypted. This is important for protecting people’s personal and financial information.

To get an SSL certificate, you’ll need to purchase one from a reputable provider like Symantec or GoDaddy. Once you have the certificate, you’ll need to install it on your website.

Include an Online Quote Option

As we mentioned before, it’s essential to make it easy for visitors to get quotes on your website. But you don’t want to stop there. You should also provide an online quote option so people can get a quote without filling out a form.

To do this, you’ll need to partner with a life insurance agency that offers online quotes. Once you’ve found an agency you’re happy with, you’ll need to integrate their quoting system into your website.

Your Employees Should Be Easy to Find

You must include your employees’ information on your website if you have a brick-and-mortar life insurance agency. This helps to create a personal connection with potential customers and builds trust.

At the very least, you should include your employees’ names, job titles, and headshots on your website. You can also include a brief bio for each employee. If you have a lot of employees, you may want to create a separate “Our Team” page on your website.

Important Information Should be Visible

When it comes to life insurance, the most important thing is making sure people understand the product. So, when you’re designing your website, be sure to include clear and concise information about life insurance.

Let people know what life insurance is, how it works, and why they need it. You can use headlines, bullet points, and short paragraphs to get your point across. And be sure to include plenty of calls to action, so visitors know what to do next.

Use Trust Signals

People are more likely to do business with companies they trust. So, when you’re designing your life insurance website, be sure to include trust signals.

There are a few different ways to do this.

  • You can include customer testimonials, awards and accolades, and media mentions.
  • You can also include your company’s contact information, so visitors know they can reach out if they have any questions.

Make Sure Your Website Is Mobile Friendly

More and more people are using their smartphones and tablets to browse the web. So, it’s important to make sure your website is mobile-friendly.

Mobile-friendly insurance agency websites are easy to read and navigate on small screens. They also load quickly, so visitors don’t have to wait for your site to load.

To make sure your website is mobile-friendly, you’ll need to design it using responsive design. This means your website will automatically adjust to fit any screen size.

You can also use a separate mobile website. This is a good option to create a specific experience for mobile users.

Clear and Attractive Images

People are visual creatures. And most of us will respond better to images that are clear and easy to understand. So, when you’re choosing images for your website, be sure to choose ones that are high-quality and easy to understand.

For example, if you’re trying to explain how life insurance works, you may want to use an image of a family or an individual. Or, if you’re trying to show the different types of life insurance policies, you may want to use images of different policy documents.

Include Social Media Links

Social media is a great way to connect with potential customers. And you can use it to drive traffic to your website.

Get started by including social media buttons on your website. This way, visitors can easily share your content with their followers.

You can also use social media to run ads that target potential customers. For example, you can use Facebook ads to target people who live in your area and are interested in life insurance.

About Us Page that Tells your Story & Values

An About Us page is a great way to tell visitors who you are and what you stand For. This page should include information about your company’s history, mission, and values.

It’s also a good idea to include a few photos on your About Us page. This can help visitors feel like they know you and your team. And it can make your company seem more approachable and trustworthy.

Your website should be more than just a one-time visit. You should give visitors a reason to come back again and again.

Final Thoughts

One way to do this is to include a blog on your website design to provide valuable content. You can use your blog to share helpful tips, news, and resources with your readers.

Another way to keep people coming back is to offer a loyalty program. For example, you could offer discounts or freebies to people who sign up for your email list.

If you are a life health insurance company looking for a website design company in the life insurance domain, look no further than 12sm Agency! We know how to design a life insurance website to help you get results. Contact us today for a free consultation.

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