Isn’t science amazing? The way it can help us to understand the world around us and make predictions is incredible. As a marketing agency that has worked with life science companies, we know that ensuring your new or existing website design as user-friendly as possible is important.
Whether you’re selling products or services or providing information regarding the latest discoveries, and advances in the life sciences field, you need to ensure that your website is easy to use and navigate.
Otherwise, you risk losing potential exposure over GOOGLE. Because every day, Google receives over 2.4 million queries per minute, and if your website is not user-friendly, you could be losing out on a lot of web traffic.
Here are some tips on how to make your life science website design more user-friendly:
Understand Your Users
The first step is to understand your target audience. What are their needs and wants? What are their pain points? Once you understand this, you can tailor your new website design to meet their needs.
For example, if you’re targeting business executives, you’ll want to ensure that your website design is clean and simple, with easy-to-find information. However, if you’re targeting students, you might want to consider a more interactive design with curated content with more graphics and videos.
Improve Loading Time
Google loves sites with fast loading times, and so do users. 40% of users will abandon a website that takes more than 3 seconds to load. So, if you want to improve your user-friendliness, you must work on your website’s loading speed.
There are several ways to do this, including optimizing your images, using a content delivery network, and simplifying the backend of your page.
Use Clear and Concise Language
See, science is already complicated for many people out there, so when they come across your site, you want to make it easy for them to navigate your information.
Use clear and concise language throughout your website. If you are using specific jargon, explain it in a simplified manner. We’d recommend making a list of those jargon, writing short articles, and interlinking to areas on your site. This is the best way to help your audience understand complex topics, and as a result, you’ll get ranked in the upper position too.
We also recommend using short paragraphs and bullet points where possible. This will make your content easier to scan and digest.
Identify Your 404s
A 404 error is when a user tries to access a page that doesn’t exist on your website. This can happen for several reasons, such as a typo in the URL or a page that has been moved or deleted.
If a user encounters a 404 error on your website, it will add to a bad user experience. Not only will they be unable to find the information they’re looking for, but it will also make them question your website’s credibility.
To avoid this, redirect any old pages to your new ones. You can do this using a 301 redirect.
Bonus tip: make sure all your social media links are updated.
Use Images and Graphics to Explain Complex Concepts
Who loves reading complex information compressed into long and tedius paragraphs? No one.
To make your content more user-friendly, use images and graphics to explain complex concepts, and help people go through your content easily.
This is especially important if you’re targeting a general audience. By using visuals, you can make your content more accessible and easy to understand.
Include a Search Function
If you have an abundance of content on your website, including a search function is essential. This will allow users to quickly and easily find the information they’re looking for.
Make sure to include a search bar in a prominent location, such as the header or sidebar. And make sure the search function is easy to use so users can avoid getting frustrated.
Make it a Mobile Friendly Website
Despite the responsive design, many sites are still not mobile-friendly. This is a huge problem, considering over 54.4% of web traffic comes from mobile devices.
If your website is not responsive, users will have a bad experience viewing it on their mobile devices. They’ll have to zoom in and out to try to read the content, and they might not be able to click on links or buttons.
To avoid this, make sure your website is responsive. This means it will adjust to fit any screen size, from desktop to mobile.
You can test your website’s responsiveness using Google’s Mobile-Friendly Test tool.
Be Consistent with your Website’s Design
When it comes to web page design, consistency is key.
If your website has a lot of different layouts and designs, it will be confusing for the users. They won’t know where to find the information they’re looking for, or they may even think your website is under construction and leave your site.
Having more than one layout for a professional company or organization is not user-friendly. You should have one central design across all pages.
There are a few exceptions to this rule. For example, you might have a different layout for your blog posts than your product pages. However, colors, overall designs, and fonts should be consistent overall.
Use Proper Colors and Fonts
Colors and fonts are crucial elements of website design.
If you use too bright colors or too small fonts, it will be difficult for users to read your content. Having a good contrast between colors and fonts will ensure your users engage properly with your content.
Use colors and fonts that are easy on the eyes, while reflecting your brand’s personality, and values. Stick to a limited color palette to avoid oversaturating the page, and use clear, legible fonts.
The common size fonts are between 16-24 including headings, if the text is too large it may not transfer well to mobile devices.
Keep an Eye on SEO
SERPs? CTRs? Rankings? If these terms are foreign to you, you might want to brush up on your SEO knowledge.
Search Engine Optimization (SEO) is a huge part of the user experience. If your website is not optimized for search engines, then it will be difficult for users to find your site.
Your website’s SEO will also affect your Click-Through Rate (CTR). This is the percentage of people who see your website in the search results and then click on it. A high CTR is a good sign that your website is relevant and user-friendly.
To improve your website’s SEO, start by doing keyword research. Find out what keywords people are using to find websites like yours.
Then, incorporate those keywords into your website’s content, titles, and meta tags. You can also use external tools to help with your SEO, such as Google Search Console and Ahrefs.
According to SiteLock, websites are currently subjected to an average of 94 attacks daily and are visited by bots 2,608 times weekly.
This is a huge problem because these attacks can lead to data breaches, jeopardizing your users’ information security.
Additionally, these attacks can result in your website being blacklisted by Google. This will hurt your SEO and make it even harder for users to find your site.
To protect your website, ensure a robust security system is in place. This might include a web application firewall, malware scanning, and intrusion detection.
You should also encrypt your website with SSL/TLS. This will ensure that all data exchanged between your website and users are secure.
Avoid Cheesy Stock Photography
Your website’s photos can either make or break your design. Using high-quality, relevant photos can enhance your website and make it more visually appealing.
In contrast, using cheesy stock photos will make your website look unprofessional or outdated.
When choosing photos for your website, avoid generic shots of people shaking hands or laughing. Instead, use photos that are specific to your industry.
For example, if you’re a healthcare company, use photos of doctors and patients. If you’re a law firm, use photos of lawyers in the courtroom.
FAQs on Life Science Web Design
How important is website design for a life science company?
The website design is important for any company, but it’s especially important for life science brands. This is because the life science industry is highly competitive. Users will likely go to a competitor’s site if your website is not user-friendly and visually appealing.
What are some common website design mistakes life science companies make?
Some common website design mistakes include using too many colors, different fonts, and a lack of images. Additionally, many life science companies do not pay enough attention to their website’s search engine optimization (SEO).
As a result, their site is difficult to find in the search results.
How do I know if my website is easy to use and navigate?
One way to test your website’s usability is to ask a friend or family member to use it. See if they can find what they’re looking for easily.
You can also use Google Analytics to see how long users spend on your website and which pages they’re exiting from.
If you notice that users are spending very little time on your site or leaving from the home page, you can take it as an indication that your website is not user-friendly.
Grow Your Life Science Business With a User-Friendly Website
Now that you understand the basics of website design and how to make your life science website more user-friendly, it’s time to start!
If you’re unsure where to begin, consider hiring a web design company specializing in life science website development. They can help you create a website with creative solutions that is both user-friendly and informative.