While a lot has been said about podcasting in recent years, one thing is certain: this industry is here to stay. In order to have a successful podcast, however, you need more than just great content—you also need a well-designed website.
Your website is often the first thing potential listeners will see when they come across your show, so it’s essential to make a good impression. This ultimate guide will show you everything you need to know about designing a great website for your podcast.
Why Is a Podcast Website Design Important for Your Podcast Business?
A website helps your podcast become easily found online by users, and then redirect them to your podcast content. It’s a place where people can go to learn more about your show, your biography, any collaborations, and find links to all of your episodes.
Branding your content
Your website is also a great place to build your brand beyond your podcast. You can use it to control the way people perceive your show and make sure that everything from your logo to your color scheme is consistent.
A website provides a specific place for your content to reach a broader audience, and promote everything beyond your podcast episodes.
More Listening Options
In addition to making it easier for people to find and listen to your podcast, a website also gives you more flexibility in how people can listen to your show. For example, you can embed a player directly on your website or include links to all major podcasting platforms.
If you’re releasing a new podcast, your website is the perfect place to give potential listeners a taste of what they can expect. You can include snippets of episodes, highlight some of your best guests, or even release full episodes exclusively on your website.
Building an Email List
An email list will offer you direct access to consumers, and users that have already engaged with your content. This is a great way to promote yourself and reach a very specific audience.
You can include a sign-up form and then use your list to promote new episodes, offer exclusive content, or run giveaways.
A website gives you a central place to direct people to take action. Whether you want them to subscribe to your podcast, leave a review, or join your email list, you can include calls to action on your website to make it easy for people to take the next step and engage with your content.
Best Platforms to Use for Your Podcast Website
As a content creator, you have a lot of different options when it comes to choosing a platform for your website. In general, you’ll want to look for a platform that is easy to use, can be updated quickly, has good design options, and doesn’t require coding knowledge.
Some of the best platforms for podcast websites include:
Things to Consider Before You Start Building Your Podcast Website
Your podcast website should be more than just a place for people to listen to your episodes. It should be designed in a way that reflects your brand and helps you build a community around your show. Here are a few things to consider before you start building your podcast website:
How much money are you willing to spend on your website? If you’re on a tight budget, you may want to consider using a free platform or finding a cheaper host. However, if you have can afford it, you should consider investing in a custom design or a more expensive hosting service.
Buying a Suitable Domain Name for Your Podcast Website
Your domain name is the URL people will use to find your website, so it’s essential to choose something easy to remember and type. You may consider using your podcast name as your domain or including keywords related to your show.
Domain names can be purchased from a variety of different registrars, but some of the most popular options include:
Your Hosting Needs
You must ensure that you have enough hosting space to accommodate your audio files. You will also want to consider your website’s bandwidth needs and ensure that your host can provide adequate resources.
Some of the best hosting platforms for podcasts include:
How much time do you dedicate to building and maintaining your website? If you don’t have a lot of time, you may want to look for a platform that is easy to use or consider hiring someone to help you.
Logo and Branding Assets
Have you already created a logo for your podcast? If not, now is the time to do it. Your logo will be one of the first things people see when they visit your website, so you want to ensure that it accurately represents your brand.
You may also want to create other branding assets, such as social media graphics or an email newsletter template. These assets can be used on your website to help give it a consistent look and feel.
These services will provide you with a way to collect email addresses, create email newsletters, and send them to your subscribers.
Tools & Resources to Build Your Podcast Website
Now that you know what you need to consider before building your podcast website, it’s time to look at some of the best tools and resources to help you get started:
Web Developer Tools
If you plan on doing any work yourself, it’s important to have the right tools. For example, if you’re using WordPress, you’ll want to install the Jetpack plugin. This plugin includes a number of features that will help you build podcast websites easier, such as social media integration and security enhancements.
Hiring a content writer to help you create blog posts, landing pages, and other content for your website is also a good idea. A good writer can help you capture your voice and communicate your message more effectively.
Graphic design skills
If you’re not a professional web designer, you will have to consider hiring one. A team of good web designers can help you create a logo, brand identity guidelines, and other assets to make your website look professional.
Social media tools
If you want to promote your website on social media, you’ll need to sign up for accounts on the major platforms (Facebook, Twitter, Instagram, etc.). You may also consider using a tool like Hootsuite or Buffer to help you manage your social media accounts.
How to Create a Podcast Website? Step-By-Step Guide
Creating a podcast website doesn’t have to be complicated or expensive. In fact, with the right tools and resources, you can create a professional-looking website in just a few hours. Here’s a step-by-step guide to help you get started in WordPress:
1. Install WordPress & Theme
The first thing you need to do is install WordPress and choose a theme. If you’re unfamiliar with WordPress, it’s a content management system (CMS) that allows you to create and manage your website’s content easily.
There are thousands of themes available for WordPress, so take some time to browse the options and find one explicitly created for podcast or music websites.
2. Create your layout
Once you have WordPress installed and your theme is chosen, it’s time to start creating content. Begin by creating any pages you want on your websites, such as an “About” page or a “Contact” page.
You can also create blog posts to write articles related to your podcast. And don’t forget to add your podcast episodes to your website!
To help visitors navigate your website, you’ll need to create menus. WordPress makes it easy to add, edit, and delete menu items.
3. Design Your Homepage
The next step is to design your homepage. This is the page that people will see when they first visit your website, so you want to ensure that it’s well-designed and informative.
There are a few things you’ll want to include on your homepage:
- Your website’s logo
- A tagline or brief description of your podcast
- An “About” section
- A list of your latest episodes
- Social media icons
- A subscribe button
- Contact information
4. Create Your Podcast Website Content
Now that you have the basics of your website set up, it’s time to start creating content. Remember, the content on your website should be helpful, engaging, and informative.
Here are a few things to keep in mind as you create content for your website:
- Your website’s content should reflect the tone of your podcast.
- Write in a way that is easy for your audience to understand.
- Make sure your content is well-organized and easy to navigate.
- Include images, videos, and other multimedia to break up text and keep visitors engaged.
- Use social media to promote your website and drive traffic to your content.
5. Configure Hosting & Domain
The next step is to configure your hosting and domain. This can be a bit technical, but plenty of resources are available to help you get started.
If you’re unsure where to begin, we recommend checking out WordPress.com or WP Engine. Both companies offer excellent WordPress hosting plans that are easy to set up and use.
6. Launch Your Podcast Website
You’re almost there! The last step is to launch your website. Once you’ve created your content and pages and configured your hosting and domain, you’re ready to go live.
7. Promote Your New Podcast Website
Now that your website is live, it’s time to start promoting it. There are a few things you can do to get the word out:
- Share your website on social media.
- Submit your website to directories and search engines.
- Add your website to your email signature.
- Tell your friends and family about your new website.
There you have it! A step-by-step guide to creating a great podcast website. By following these steps, you can create a professional-looking website that will help you grow your podcast and build an audience.
You can also put your Google Podcasts or Apple Podcasts profile link over your website so people could listen to it easily. For that, you need to paste your podcast RSS feed URL to any of the services you choose to submit.
If you ever get stuck or need help along the way, be sure to reach out to our team of experts. We’re always here to help!