Skincare is a USD $133.90 billion dollar industry, and keeping up with the latest trends in web design is essential to success. Getting ahead of your competitors starts with a quality skincare website design that is not only aesthetically pleasing but also user-friendly and informative.
Along with a great website design, you will need high traffic and conversions to succeed as an eCommerce skincare business. So how can you make sure your website is designed for success? Here are 12 tips:
Be Clear with What Is Being Offered
Skincare is too broad of an umbrella. There are many product categories like anti-aging, acne, rosacea, sensitive skin care, natural ingredients skincare, etc. When starting your skin care website, you need to be clear about what type of products or services you offer.
For example, are you a natural skin care company that sells products that are good for all skin types? Or are you an anti-aging skin care company specializing in mature skin products? Once you know your target market and what you are offering, you can build your website around that.
Choose the Right Domain Name
Your domain name is your website’s address on the internet. This is how people will find you online, so choosing a domain name that is easy to remember and relevant to your business is important.
If you are a skincare company that specializes in natural and organic products, you might want to consider a domain name like: www.naturalskincarecompany.com.
Showcase what Makes your Brand Unique
Find your Unique selling point(USP). What makes your skincare company different from all the other ones out there?
- Do you use only natural and organic ingredients?
- Do you have a money-back satisfaction guarantee?
- Do you offer free shipping on orders over $50?
- Do you have a loyalty program?
Whatever makes your skincare company special, be sure to showcase it on your website. This will help you attract the right customers and convert them into loyal fans.
Add Customer and Product Reviews
To build trust with your website visitors, it is important to have customer and product reviews. These can be in the form of testimonials or even video reviews(highly recommended).
Customer reviews help to show that your products or services are high quality and that you are a reliable company. This is especially important for skin care products because people are often hesitant to buy skin care products online without knowing if they will work or not.
Including product reviews on your website will also help show potential customers what your products are like and what others think of them. This is a great way to increase conversions and sales.
Optimize the Home Page for Results
In order to ensure that your website is designed for success, it is important to optimize the home page for results. This means including relevant and keyword-rich content and a clear and concise call to action.
The home page is often the first page people will see when visiting your website, so it is important to make an excellent first impression. If your home page is cluttered and difficult to navigate, people will likely leave your site and go to one of your competitors.
Make it Simple
Whether you are a skincare business that offers beauty or hair products or services, it is important to simplify the process to access your services and products for users.
It comes under customer experience. Include clear and easy-to-find call-to-action buttons on every page of your website. If you have an eCommerce or online store, ensure the checkout process is quick and easy.
The easier it is for people to book appointments or buy beauty products, the more likely they are to do so.
Humanize Your Business
As we mentioned before, building trust with your website visitors is essential. One way to do this is by humanizing your business.
This can be done by including photos of your team on your website and writing about your company’s story.
By humanizing your business, you will be able to build trust and credibility with your website visitors, which will lead to more sales and conversions.
Show Your Style and Skill with Photos
This is a new era for the beauty industry, and people are looking for something different. They want to see real people with real skin issues.
Yes, you should still have beautiful product photos, but don’t be afraid to show your style and skill with raw and real photos. This will help you to connect with your audience on a deeper level and build trust.
Display Incentives Clearly
YES. Whatever incentive you’re offering (a discount, free shipping, etc.), make sure it is displayed prominently on your website.
If you’re running a sale or promotion, include the details on your home page. People should be able to see the incentive and understand how to take advantage of it without having to search for it.
Make sure your call-to-action buttons are clear and include the incentive (ex: “Get 10% off your first order”).
Have Proper Call to Action Elements
Your call to action is one of the most important elements of your website. It is what tells people what you want them to do next.
Therefore, it is important to have a clear and concise call to action that is easy to find. The call to action should be relevant to the page and should be placed in an easy-to-see location.
Include Enough Content for Marketing Campaigns
Organically and with paid campaigns, you will want to generate traffic to your website through blog posts, social media, and email marketing.
To do this, you will need to have enough content on your website for these campaigns. This means including blog posts and other types of content such as infographics, videos, and photos.
The more content you have, the easier it will be to generate traffic to your website and increase sales. That doesn’t mean that every page needs to be filled with text. A balance of text and visuals is best.
The important thing is to have enough content to support your marketing campaigns.
Create an Engaging Blog Page
67 percent more sales opportunities for firms that publish blogs on a monthly basis than those that don’t.
This is because a blog gives you a platform to share your expertise, build trust with your audience, and generate traffic to your website.
If you are not already operating a company blog, now is the time to start.
Things to keep in mind before start blogging for your skin care website:
- Your blog should be focused on your niche
- Your blog posts should be well-written and informative
- You should be promoting your blog posts on social media and through email marketing
- Your blog should have a consistent posting schedule
- You should have a call to action on every blog post
- Your blog posts should be optimized for SEO
With a well-run blog, you can generate more website traffic, build trust with your audience, and increase sales.
The most important thing you can do for your skincare website is to design it in a way that generates real results. This means generating leads and sales. You need to make sure your website is designed for conversion. This means including clear calls to action, easy-to-find contact information, and relevant and targeted content.
If you do this, you will be well on your way to building a successful skincare website.
Still, have more questions about how to build the perfect skincare website? We can help. Our team of expert web designers global community and developers can create a custom website that meets your specific needs and goals. Contact us today to get started.