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Best Practices for Incredible Telemedicine Website Design

person wearing lavatory gown with green stethoscope on neck using phone while standing

During the first week of January 2020, the portion of telemedicine visits increased from 68% to 73% during the last week of March.

What does this mean for your organization?

It means that if you don’t have a telemedicine website, you need to create one as soon as possible. Not only do you need a website, but it needs to be well-designed to make the most of the industry’s momentum.

This blog post will show you the best practices for telemedicine website design to increase your patient base, provider satisfaction, and ROI.

Let’s first take more about telemedicine, how it works, and the importance of having an incredible web design before we get started on the design tips.

What is Telemedicine?


Telemedicine uses digital information and telecommunications technologies to support long-distance clinical health care and patient/provider contact.

This can be done in a number of ways, such as two-way video conferencing, smartphone applications, Store and Forward technology, and even email.

Telemedicine has been around for quite some time now, but it has only recently started to become more popular due to technological advancements.

The Importance of a Good Telemedicine Website Design

There are a number of reasons why your telemedicine website design is so important:

First Impressions Matter

This is not the first time you’ve heard this; it definitely won’t be the last. First impressions matter, especially when it comes to your website.

Your website is often the first interaction a potential patient will have with your organization. This first impression needs to be a good one for them to want to use your telemedicine services.

Think about it this way: if you went to a doctor’s office and it was dirty, unorganized, and the staff was rude, would you want to come back?

Probably not. The same goes for your website. If it’s not well designed, potential patients will find another telemedicine provider with a better website, one that inspires them more trust.

Your Website Is a Reflection of Your Brand

Isn’t your brand more than just a logo? Your brand extends to the experience users have when they interact with your organization.

This includes everything from how you answer the phone to the design of your website.

Your website should be a reflection of your brand and everything that it stands for. This means it should be well designed, user-friendly, and have a solid call to action.

If your website is messy and difficult to navigate, it will reflect poorly on your brand.

Telemedicine Is the Future of Healthcare

There’s no denying that telemedicine is the future of healthcare. More and more patients are using telemedicine services. As a result, organizations are starting to invest more in telemedicine.

To stay ahead of the curve, your organization must have a well-designed telemedicine website.

If you don’t have a telemedicine website, you’re missing out on a huge opportunity to reach more patients and provide them with the care they need.

12 Best Practices for an Incredible Telemedicine Website Design

Now that we’ve gone over the importance of a good website, let’s go over 12 ways in which your telemedicine website can stand out and deliver.

Keep It Simple Because Patients Aren’t Tech-Savvy

Your website should be designed with the patient in mind. This means that it should be simple and easy to use.

Patients are not tech-savvy, and they should be able to find what they’re looking for on your website easily.

A complicated website will only frustrate patients and make them less likely to use your telemedicine services.

Here are a few things you can do to keep your website simple:

  • Use easy-to-understand language
  • Have a clear and concise call to action
  • Use large fonts and buttons
  • Use whitespace to break up content

Make It Mobile-Friendly

Did you know that over 60% of web traffic now comes from mobile devices? This means that your website needs to be designed for mobile users.

If your website is not mobile-friendly, you’re missing out on a large number of potential patients.

In order to make sure your website is mobile-friendly, you can use Google’s Mobile-Friendly Test tool. Simply enter your website’s URL, and Google will tell you if your website is mobile-friendly or not.

Include Patient Testimonials 


Patient testimonials are a great way to build trust and credibility with potential patients.

If you have happy patients, ask them if they would be willing to provide a testimonial for your website. These testimonials can be in the form of text, video, or audio.

In fact, studies have shown that 92% of people trust online reviews as much as personal recommendations.

Use High-Quality Visuals

One of the reasons people restrain from doing this is to avoid slowing down their website. However, there are ways to use visuals without sacrificing speed. One way to do this is using vector graphics instead of raster graphics, and you can always compress images without lowering the quality too much.

Vector graphics are mathematical equations and can be scaled to any size without losing quality. On the other hand, raster graphics are composed of pixels and will become fuzzy when they’re scaled up.

Include a Patient Case Study

The most powerful after testimonial is a patient case study. A patient case study is a detailed account of how your telemedicine services helped a specific patient.

Patient case studies are an excellent way to build trust and credibility with potential patients.

Tip: Make sure the case study is in the form of video since it’s more engaging than text.

Prioritize Patient Privacy

Patients are trusting you with their personal information, and you must take measures to protect their privacy(HIPAA compliant).

There are a few things you can do to make sure your website is secure:

  • Use SSL encryption
  • Use a reputable web hosting service
  • Install a security plugin

Never sacrifice security for convenience, and make sure your patients know how their information is being protected.

Easy-To-Access Resources

Resources make it easy for patients to get the information they need without contacting you directly. And it shows that your organization is committed to providing patients with the best care.

Some examples of resources you can include on your website are:

  1. Frequently Asked Questions
  2. Patient Forms
  3. Telemedicine Appointments
  4. Educational Materials
  5. Live Chat Support

Including these resources on your website will save you time in the long run and make it easier for patients to get the care they need.

Don’t Ignore SEO

As discussed earlier, your website needs to be designed for mobile users. But it also needs to be designed for search engines.

Search engine optimization (SEO) is the process of optimizing your website to rank higher in search engine results pages (SERPs).

You can do several things to optimize your website for SEO, but the most important thing is to make sure your website is relevant and informative.

This means including keyword-rich content on your website that is relevant to your telemedicine services.

Tip: Add a blog to your website as an informational resource for patients and potential patients. This is also a great way to show off your telemedicine expertise.

Tell Your Story

Your website is the perfect place to tell your story and connect with potential patients personally. Your website should be more than just a list of your services.

It should be a reflection of your brand and what you stand for.

Your story should be told through your website’s design, copy, and overall tone.

Make sure your story is consistent across all channels, including social media, email, and print.

For instance, if you’re a telemedicine provider specializing in chronic care management, your website should reflect that.

The story must include:

  1. Your mission statement
  2. Your values
  3. Your history
  4. Your development team
  5. Your patients
  6. What sets you apart from other telemedicine providers?

Use Personalized Calls to Action

A call to action (CTA) is a statement or button that encourages users to take a specific action. 42% more leads are generated from personalized CTAs than untargeted ones.

Your CTAs should be relevant to the user and their needs.

For instance, if you’re a psychologist provider, your personalized CTA might be “Get started with therapy to keep your mental health in check” or “Download our free e-book on how to deal with anxiety.”

Your CTA should be clear and concise and stand out from the rest of the content on your website.

Add Patient Portal or Online Forms

A patient portal is a secure online platform that gives patients access to their health information, appointment schedule, and more.

Patient portals are becoming more and more common and for a good reason. They’re convenient for both patients and healthcare providers.

If you don’t have a patient portal, you can still make life easier for your new patients by allowing them to fill out forms online.

This saves them from printing and filling out forms before their appointment.

Plus, it allows you to collect accurate and up-to-date information from your patients or clients(in terms of business).

Tip: Try creating a patient’s Facebook group like a global community and web forums to help supplement the information on your website. This will give your brand more credibility.

Let Your Web Presence Help Make Medical Practice Appointments a Breeze

Your website is the first impression potential patients have of your telemedicine services. Make sure your telemedicine logo design aligns with how it’s represented on your website. Designing a telemedicine site that is easy to use and informative will help make appointments a breeze, and keep clients coming in.

If you’re unsure where to start, contact a web design company specializing in telemedicine solutions having top-class designers, that can create a branded website design for you.

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