Digital Marketing for Healthcare

Increase online leads and patient intakes with a specialized healthcare marketing agency.



We've Seen All Types of Challenges

And, we’re pretty good at solving them.

I need to get more leads and admissions for my healthcare center.

I need people to find my practice online.

I want to stand out among my competitors.

I need a stronger reputation on social sites.

I need a marketing partner who can make the phone rings.

I need transparency into how my marketing is performing.

I want to spend more time on running my business, not my marketing.

I want a website a website that reflects my brand and values.

Let’s Talk – We’re here to help.


Why Your Healthcare Needs
a 360˚Marketing Partner

How we can help.



Rank Higher &
Increase Site Traffic

Web Design

Design & Launch
Your Website


Find And Engage New Patients


Drive More
Leads & Admissions


Solid Reputation Management



Reach More Patient Online For Less Cost

SEO Services for Healthcare Businesses

The healthcare industry is constantly changing. People nowadays no longer look on yellow pages or asking friends and family when looking for health practitioners or treatment centers.

What they do is, they open their smartphone and go to Google to look for the healthcare services they need. To make sure your website could easily be found first by your potential patients, you need to convince search engines like Google or Bing that your business website is the most relevant to what the searchers are looking for.

You do that by optimizing your website with correct keywords and content. This process is called SEO.

This process may look simple, but it’s not. There are so many things you need to work on, which is why people choose to work with healthcare SEO experts like us.

Search Engine Optimization or SEO is still the top healthcare marketing strategy and online marketing in general. It’s safe to say that if you’re not doing SEO, you’re doing your Digital Marketing campaign wrong.

If you’d like to acquire more patients, optimize your marketing costs, and become the first choice in your local market, your treatment center or practice needs to be front and center whenever a prospective patient is searching for your service. And you do this by doing SEO for your website.

Basically, you want to rank high in Google and be on the first page – by doing it organically. Why? Because only 25% of users will scroll past the first page. The majority of them simply don’t have the time to do that.

The cost depends on what you need and your desired goals. However, we can assure you that our price is reasonable and can match our client’s budgets.

Here’s our standards pricing:

  • Basic: $3,500/monthly
  • Standard: $5,500/monthly
  • Premium: $7,500/monthly

SEO is a Digital Marketing strategy that requires long-term implementation. It gives you resultsthat get better over time, rather than quick results that disappear quickly. That said, it will take some time for you to get the expected result. However, when you naturally choose to work with us, you can rest assured knowing we know how to bring you the result you want faster than what you can do on your own.



Our Healthcare Partners Trusts Us


Chris Sheehan


As a small treatment center, with a small budget, it is tough to compete with larger Healthcare brands. However, 12 Steps Marketing has us outranking even some of the biggest players in our industry for tons of keywords.

View Case Study


Eric Botelho


Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!

View Full Project



A Healthcare Website That Brings You Real Results

Web Design for Healthcare Businesses

Your healthcare website is the first thing that your potential patients have about you. It builds the impression on their minds regarding your professionality, your practice/treatment center, and the quality of services you provide. So, there’s no reason not to make sure it looks great and could leave a lasting, positive impression on your patients.

There are two things you need to prioritize when it comes to designing a website for healthcare businesses:

  1. The overall design of the website
  2. The user experience

Yes, a website that looks great isn’t enough to convince people to call your number or input their emails right away.

If your website has both of these important factors, you can make your potential patients stay longer on your web, feel intrigued to learn more about your services, and make an appointment on your website.

That’s something we can do for you.

It depends on what you need from us. For just editing a landing page, we can get it done in less than a week. However, for a bigger project like creating a website from scratch, as well as adding marketing automation software in the back-end, it will take months to get your website up and running. Your dedicated project manager will assess your goals and needs and set expectations about how long it will take to deliver on your requests.

If you’ve already had a website, but the website doesn’t bring you the results you want, we can help you improve the result. We do this by improving the user experience and doing a proper conversion rate optimization. This will help you make Digital Marketing really work for your healthcare business.

Pricing will vary depending on the complexity and size of the project. Our standard pricing for full web design and development starts at $4,500/one-time fee and it can go upwards of $10,000.

Increasing Organic Traffic Over +577%



Get More Appointments & Increase Revenue Fast

Google Ads (PPC) Management for Healthcare Businesses

Need more leads and new patients? Need it quickly like, right now? If you answer yes, then Pay-Per-Click (PPC) advertising is the right Digital Marketing channel for you.

Yes, PPC advertising is the perfect marketing channel for healthcare businesses that want to get results fast. In fact, with PPC ads, you can expect to see an increase in appointments almost immediately.

The problem is, it’s not easy to create and run profitable PPC ads. We’ve been in this industry for years, and we’ve seen so many businesses in the healthcare industry wasting thousands of dollars of their ad spend for little to no results.

Fortunately, you don’t need to worry about any of that. If you’re interested to use PPC ads to increase your appointments fast, our team is ready to help you.

We believe you’ve seen some websites that appear on the Google search result page, with the word “ad” beside them. These are examples of websites that use PPC Advertising, more specifically Google AdWords, to acquire the top results. You can do the same. With our help, you can generate more appointments and reach more patients online with Google PPC Ads.

Depending on the target region’s competition and desired growth, our monthly PPC retainer can range anywhere from $1,500 to $3,500 / monthly. Which includes full campaign audit, campaign setup, and ongoing management. We do not charge initial setup fees like most PPC agencies.

We use measurable KPI metrics such as product sales, online leads, PDF downloads, and phone calls to measure your PPC marketing success.



Build A Positive Online Reputation

Online Reputation Management for Healthcare Businesses

In the healthcare industry, having a good online reputation is a necessity. In fact, research shows that 60% of adults depend on online reputation/ratings when choosing a healthcare services provider. Positive reviews are important for at least 33% of them, while 37% of them never meet a doctor or hospital with negative reviews.

With our help, we can help you manage and build a positive online reputation, which will make your potential patients trust you and have the confidence to choose your practice or treatment center.

While hundreds of positive reviews aren’t enough to be the number one choice in your local area, one negative review could turn into a reputation nightmare for your business and it will make people feeling hesitant to choose your service.

Don’t let that happen to your business. Contact us today and let us manage your online reputation.

It’s a process of spreading good words about your business, your services, and other important facts that would make people interested in your services. With proactive reputation management, we can help you build a solid online reputation, which will help you attract more new patients and increase your revenue.

It’s a process of dealing with negative comments in ways to turn them into something positive for your business. For example, we’ll respond to a negative comment strategically, with the purpose to make potential patients see that you care about your patients. Also, we’ll help you identify, address, and monitor the core problems depicted in negative reviews to nip future negative reviews in the bud.


10X Your Healthcare Traffic Growth

Recent client results.



9 Healthcare Marketing Ideas To
Accelerate Growth

Proven healthcare marketing tactics and strategies for attracting more potential patients and turn them into loyal clients

Healthcare SEO

Use SEO to drive more traffic to your website from the search engine to your healthcare website. In the healthcare industry, SEO not only works effectively, but it can also help you save your marketing cost.

Healthcare Web Design

Make your healthcare business website stands out and can leave a great positive impression on your web visitors. Aside from that, make sure the website is also easy to navigateand provides a great user experience.

Healthcare Patient Referral

Encourage your past patients to refer new patients to your practice or treatment centerby offering things such as incentive for a referral.

Healthcare Email Marketing

Build an email list on your website, and use email autoresponder series to convince people who still haven’t visited your practice/treatment center.

Brochure/Print Design Marketing

Use announcements, pamphlets, or postcards to help educate your potential patients about your services and all the best things you offer to them.

Healthcare PPC Management

Use PPC Advertising to earn a spot at the top of Google and Bing search results.

Healthcare Social Media Advertising

Be active on all social media platforms and start to engage with your potential patients there. Create interesting and engaging content, so more people are interested to get in touch with you.

Healthcare Reputation Management

Build a solid online reputation for your healthcare business, so you can make people feel more interested to choose your services.

Healthcare PR/Media

Traditional media still works today, and you can use it to gain brand awareness and get noticed by your target audience.


Work Together

Do any of our SEO or website design services interest you? Contact us today via our contact form so we can collaborate!

12SM is committed to ensuring your Healthcare gets the attention it needs and deserves by creating impeccable web design, SEO content, and much more. If you have any questions or want more information on our services, don’t hesitate to reach out today!

Curious about our process or pricing? Need help getting buy-in? Contact us right away — we’d love to help.

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