Digital Marketing for Medical Equipment

Increase online leads and patient intakes with a specialized home medical equipment marketing agency.



We've Seen All Types of Challenges

And, we’re pretty good at solving them.

I need to get more leads and admissions for my home medical equipment center.

I need people to find my practice online.

I want to stand out among my competitors.

I need a stronger reputation on social sites.

I need a marketing partner who can make the phone rings.

I need transparency into how my marketing is performing.

I want to spend more time on running my business, not my marketing.

I want a website a website that reflects my brand and values.

Let’s Talk – We’re here to help.


Why Your Medical Equipment Business Needs a 360˚Marketing Partner

How we can help.



Rank Higher &
Increase Site Traffic

Web Design

Design & Launch
Your Website


Find And Engage New Patients


Drive More
Leads & Admissions


Solid Reputation Management



Generate Leads & Increase Sales

SEO Service for Home Medical Equipment Companies

Nowadays, people are looking for home medical equipment through the Internet. They pick up their phone, open Google, and start looking for the product they need. It not only makes it easier for your customers to buy products online, but it also gives you a chance to generate more sales without spending too much on advertising.

That’s right. If you can make your website and all your products to be easily found by your potential customers online, you could increase your sales without running ads.

To do that, you need to implement Search Engine Optimization (SEO) to your website. And that’s something we can do for you.

SEO is a critical component in the marketing strategy of a healthcare company seeking to establish a local or national brand. With SEO, you can be front and center whenever someone is looking for a product in your product catalog.

In addition, it also helps you increase brand awareness, so more and more people will know about your brand.

We can match our client’s budget and desired growth with our SEO marketing efforts.

Here’s our standards pricing:

  • Basic: $3,500/monthly
  • Standard: $5,500/monthly

Premium: $7,500/monthly

Because SEO is a long-term strategy, and obviously, the search engines will need some time to analyze various factors that determine your site position on its search results, you won’t see the results quickly. However, when you naturally choose to work with us, you can rest assured the results could be seen within the fastest time possible.



Our Medical Equipment Partners Trusts Us


Chris Sheehan


As a small treatment center, with a small budget, it is tough to compete with larger Home Medical Equipment brands. However, 12 Steps Marketing has us outranking even some of the biggest players in our industry for tons of keywords.

View Case Study


Eric Botelho


Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!

View Full Project



A Website That Generates More Sales

Web Design for Medical Equipment Companies

Unlike what you might be thinking, your website is more than just the digital version of your products brochure and company profile. In fact, it will make or break the results of your Digital Marketing effort.

Your visitors will stay and make a purchase on your website only if you can make them interested to learn more about your business. To do that, you have to make your website looks appealing to your visitors, and easy to navigate so the visitors won’t feel confused and can get what they want quickly and easily.

At 12SM, we know how to create a company website that can meet the two requirements above. We’ve done it for years with exceptional results for almost all of our clients, and you can trust our experience to help you get the best possible results.

It depends on your request. If you’re asking our team to just edit your landing page for achieving better conversion rates, we can finish the project in less than a week. However, if what you need is an entirely new website, complete with a new marketing automation system on the backend, we’ll need several months to complete the job. Your dedicated project manager will assess your goals and needs and set expectations on how long it will take for us to deliver your requests.

If you’ve already had a website, we can help you improve your conversion rate and improve user experience, so you can get the most out of your visiting traffic.

Pricing will vary depending on the complexity and size of the project. Our standard pricing for full web design and development starts at $3,500 (one-time fee) and it can go upwards of $10,000.

Increasing Organic Traffic Over +577%



Drive More Leads & Generate More Sales

Google Ads (PPC) Management for Medical Equipment Companies

If you want to generate more leads and sell more products quickly, Pay-Per-Click (PPC) advertising is the right marketing channel for you. It helps you make your brand to be front and center when a potential customer is searching for any product in your catalog. Also, unlike many other marketing strategies, PPC allows you to reach and engage your target audience with ease.

However, speed does not equal simplicity. Creating and running a profitable campaign could be challenging. Especially, if you’ve never run a PPC campaign before.

We’ve been doing this for years, and many of our clients come to us after they wasted most of their ad spend budget for bidding on too many high-costing ‘vanity’ keywords that looked good on paper but are terrible at converting.

But relax! We have a team of experts who know how to help you create and run an AdWords campaign that helps you generate profits.

If you search for anything on Google, you may have seen there are some websites that appear at the top results that have the word “ad” beside them. These are examples of websites that are earning the top position by buying advertising space on Google. You can do the same. With our help, you can generate red-hot leads, attract potential customers, and increase your sales with Google PPC Ads.

Depending on the target region’s competition and desired growth, our monthly PPC retainer can range anywhere from $1,500 to $3,500 / monthly. Which includes full campaign audit, campaign setup, and ongoing management. We do not charge initial setup fees like most PPC agencies.

We use measurable KPI metrics such as product sales, online leads, PDF downloads, and phone calls to measure your PPC marketing success.



Build A Positive Online Reputation

Online Reputation Management for Medical Equipment Companies

Because many people nowadays are looking for medical equipment online, having a positive online reputation will have a beneficial effect on your company.

Also, we can’t ignore the fact that in the era of the Internet, the customer checks the company’s online reviews even if he’s going to buy the product online. In fact, research shows that online reviews influencing purchase decisions for 93% of consumers.

With our help, we can help you build and maintain a positive online reputation, so people will trust your company more.

Earlier, we mentioned that most people look for online reviews before making a purchase. Many marketing experts agree that the more reviews you have, the more customers would be attracted to your business.

Now, here’s the problem: While having dozens of positive reviews isn’t enough to establish a great online reputation, having one negative review can ruin your company’s reputation.

Research shows that if there are three negative articles that pop up in a search query, the potential for lost customers increases to 59.2%.

Don’t let negative reviews ruin your business. Call us today and let us you’re your company builds a solid, positive online reputation.

We’ll help you spread good words about your brand, the quality of your products, and other important medical facts and information that would help your company establish a solid online reputation.

We’ll work with you to come up with a plan for strategically dealing with negative reviews/comments about your company. Aside from that, we’ll also help you identify, address, and monitor the core problems depicted in negative reviews to nip future negative reviews in the bud.


10X Your Home Medical Equipment Traffic Growth

Recent client results.



8 Medical Equipment Marketing Ideas To Achieve Better Results

Proven Home Medical Equipment marketing tactics and strategies that will help you attract more customers and generate more sales

Medical Equipment SEO

Use SEO to generate organic targeted traffic to your site from the search engine.

Medical Equipment Web Design

Make sure your website can leave a great positive impression on your website visitors, so they’ll feel interested to learn more about your business, your products, and make an order right away.

Medical Equipment Email Marketing

Capture contact information of all your visitors, and nurture them with email autoresponder series to turn them into customers.

Medical Equipment Reputation Management

Build a solid online reputation for your company, so you can make people feel more interested to choose your services.

Medical Equipment PPC Management

Set up Pay-Per-Click (PPC) advertisements to make your website rank higher whenever potential customers searching for medical equipment.

Medical Equipment Social Media Advertising

Be active on all social media platforms and start to engage with your potential clients there. Create interesting and engaging content, so more people are interested to get in touch with you.

Medical Equipment PR/Media

Traditional media still works today, and you can use it to gain brand awareness and get noticed by your target audience.

Brochure/Print Design Marketing

Use announcements, pamphlets, or postcards to help educate your potential customers about your latest products, the best-selling products, and the superior customer service you offer to them.


Work Together

Do any of our SEO or website design services interest you? Contact us today via our contact form so we can collaborate!

12SM is committed to ensuring your Medical Equipment gets the attention it needs and deserves by creating impeccable web design, SEO content, and much more. If you have any questions or want more information on our services, don’t hesitate to reach out today!

Curious about our process or pricing? Need help getting buy-in? Contact us right away — we’d love to help.

12 Steps Marketing LLC Copyright © 2022. All rights reserved.