Digital Marketing for Assisted Living

Increase online leads and patient intakes with a specialized assisted living and nursing home marketing agency.



We've Seen All Types of Challenges

And, we’re pretty good at solving them.

I need to get more leads and admissions for my assisted living/nursing home center.

I need people to find my practice online.

I want to stand out among my competitors.

I need a stronger reputation on social sites.

I need a marketing partner who can make the phone rings.

I need transparency into how my marketing is performing.

I want to spend more time on running my business, not my marketing.

I want a website a website that reflects my brand and values.

Let’s Talk – We’re here to help.


Why Your Assisted Living and Nursing Home Needs
a 360˚Marketing Partner

How we can help.



Rank Higher &
Increase Site Traffic

Web Design

Design & Launch
Your Website


Find And Engage New Patients


Drive More
Leads & Admissions


Solid Reputation Management



Generate A Steady Flow Of New Residents Contacting You Every Month

SEO Services for Assisted Living and Nursing Home Facilities

Nowadays, people turn to the Internet – or more specifically, their smartphones – to look for anything, including assisted living and nursing home facilities for their loved ones. That’s the reason why getting your business online and make your website appear on the search engine is a must if you’re looking to get more residents to your facility.

Search Engine Optimization (SEO) is a form of Digital Marketing strategy, with the purpose of ranking a website higher on search engines. With SEO, you can make your assisted living or nursing home website stay on top of the search results, which will make it easier for your potential clients to find you and reach out to you.

You basically want to get your site to appear on the top search results on both Google and Bing because only 1 out of 4 people will read past the first page of the search results. If your website could only rank on the third or on the fourth page, it’d be hard for people to find you. And that means you won’t get the best result possible, regardless of how great the offers you have on your website.

The cost depends on what you need and your desired goals. However, we can assure you that our price is reasonable and can match with our client’s budgets.

Here’s our standards pricing:

  • Basic: $3,500/monthly
  • Standard: $5,500/monthly
  • Premium: $7,500/monthly

SEO requires long-term implementation. Yet, it’s designed to get you results that get better over time, rather than quick results that disappear quickly. That being said, it will take some time until you can see the expected results. However, when you naturally choose to work with experts like us, you can reasonably expect to see the results faster than what you can do on your own.



Our Assisted Living and Nursing Home Partners Trusts Us


Chris Sheehan


As a small treatment center, with a small budget, it is tough to compete with larger Assisted Living/Nursing Home brands. However, 12 Steps Marketing has us outranking even some of the biggest players in our industry for tons of keywords.

View Case Study


Eric Botelho


Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!

View Full Project



Have A Website That Helps You Grow

Web Design for Assisted Living and Nursing Home Facility

Your website isn’t just the place where your potential clients learn about your facilities and see all the services you offer to them and their parents. Instead, it also the first impression they get from your business. We have all heard the popular saying, “You can’t judge a book by its cover”. But, when it comes to website design, this saying doesn’t apply.

In addition to that, web design also determines the result of your Digital Marketing effort. No matter how much traffic you get, if your website is hard to navigate and make your web visitors feel overwhelmed, you won’t be able to get the best results out of your visiting traffic.

Fortunately, you can hire our team of web development experts who are not only great at creating an appealing web design but also understand how to create a great user experience that works for assisted living and nursing home websites.

It depends on what you need. If you just need to edit your landing page for a better conversion rate, we can do it in less than a week. However, for a more complicated project like creating a completely new website, it could take several months with reviews, iterations, and testing along the way. Your dedicated project manager will assess your goals and needs and set expectations about how long it will take to deliver on your requests.

We can help you edit your current website for better conversion. We’ll do a proper conversion rate optimization and improve user experience to dramatically increase your conversions and get the most out of your visiting traffic.

Pricing will vary depending on the complexity and size of the project. Our standard pricing for full web design and development starts at $4,500/one-time fee and it can go upwards of $10,000.

Increasing Organic Traffic Over +577%



Online Advertising Campaign That Brings In New Residents

Google Ads (PPC) Management for Assisted Living and Nursing Home Facility

Pay-Per-Click (PPC) marketing is arguably one of the fastest digital marketing channels to bring in new residents to your facility. However, speed does not equal simplicity. Making your campaign profitable can be incredibly challenging, especially if you’ve never done it before.

We’ve been in this industry for years, and we’ve seen so many people wasting thousands of dollars of their ad spend for little to no results due to lack of experience.

Fortunately, when you choose to work with experts like us, you don’t need to worry about any of that. When you work with us, we’ll create a proper sales funnel and AdWords campaign so your PPC investment is spent wisely.

When you search for any topics on Google, chances are you’ve seen some websites appear on the top results with the word “ad” beside them. These are the examples of websites that use Google PPC ads to drive traffic to your website.

As mentioned earlier, this is not a straightforward process. The website owners have to bid on some specific keywords, and then Google will choose when to make their websites appear based on the quality and relevancy.

It could be a confusing process, which is why working with experts should be the better option for you.

Depending on the target region’s competition and desired growth, our monthly PPC retainer can range anywhere from $1,500 to $3,500 / monthly. Which includes full campaign audit, campaign setup, and ongoing management. We do not charge initial setup fees like most PPC agencies.

We use measurable KPI metrics such as product sales, online leads, PDF downloads, and phone calls to measure your PPC marketing success.



Build & Maintain A Solid Online Reputation For Your Facility

Online Reputation Management for Assisted Living and Nursing Home Facility

For assisted living and nursing home facilities, having a solid online reputation is a must in order to generate leads and get new residents online.

When it comes to selecting a nursing home or assisted living facility, people will spend hours reading online reviews just to ensure they’re choosing the right facility for their loved ones.

That being said, it’s important for you to maintain your online reputation so that you can make your prospective patients and their loved ones trust your business and feel confident in the quality of services you provide.

A study found that 87% of Americanstrust online reviews to help them choose among local businesses or services. While another study stated that 67% of prospective patients rely on online directories and reviews to find treatment information and treatment options.

As you can see, your online reputation can make or break your success in trying to bring in more residents to your facility from the Internet.

We help you spread the good word about your facility, community good deeds, experience, and desires to help others with positive client reviews, important medical facts and information, and otherwise positive information on the Internet.

It’s a process of dealing with negative comments in ways to turn them into something positive for your business. For example, we’ll respond to a negative comment strategically, with the purpose to make potential clients see that you care about your residents and their families. Also, we’ll help you identify, address, and monitor the core problems depicted in negative reviews to nip future negative reviews in the bud.


10X Your Assisted Living/Nursing Home Traffic Growth

Recent client results.



10 Assisted Living/Nursing Home Marketing Ideas To Accelerate Growth

Proven Assisted Living/Nursing Home marketing tactics and strategies that will help you attract more residents to your facility

Assisted Living/Nursing Home SEO

Use SEO to make it easy for seniors and their families to find you, wheneverthey’re searchingfor assisted living/nursing home facilities online.

Assisted Living/Nursing Home Web Design

Create an appealing web design that will make prospective clients feel interested to learn more about your service. Combine it with a great user experience that makes it easy for them to navigate all the pages on your website, and you could help your prospects to easily and quickly decide why your facility the best option for them.

Assisted Living/Nursing HomeResident Referral

Reach out to all the families that have chosen your facility, and encourage them to recommend your facility to their friends.

Assisted Living/Nursing Home Email Marketing

Use email marketing to nurture your potential clients, and encourage them to choose your facility for their loved ones.

Assisted Living/Nursing Home PR/Media

Traditional media still works today, and you can use it to gain brand awareness and get noticed by your target audience.

Brochure/Print Design Marketing

Use announcements, pamphlets, or postcards to help educate your potential clients about your facility and all the best things you offer to them.

Assisted Living/Nursing Home PPC Management

Buy advertising spaces on Google PPC Ads to generate leads and raise awareness for your facility.

Assisted Living/Nursing Home Social Media Advertising

Stay active on all social media platforms and start to engage with your potential clients there. Create interesting and engaging content, so more people are interested to get in touch with you, and eventually choose your facility for their loved ones.

Elderly Care Conferences

Look for an opportunity to create a word of mouth marketing buzz in a conference, where you can find your target audience.

Assisted Living/Nursing Home Reputation Management

Let residents and their families sing your praises, by encouraging them to leave positive reviews about your facility on the Internet.


Work Together

Do any of our SEO or website design services interest you? Contact us today via our contact form so we can collaborate!

12SM is committed to ensuring your Assisted Living/Nursing Home gets the attention it needs and deserves by creating impeccable web design, SEO content, and much more. If you have any questions or want more information on our services, don’t hesitate to reach out today!


Curious about our process or pricing? Need help getting buy-in?
Contact us right away — we’d love to help.

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