Digital Marketing for Orthopedics

Increase online leads and patient intakes with a specialized orthopedic marketing agency.



We've Seen All Types of Challenges

And, we’re pretty good at solving them.

I need to get more leads and admissions for my orthopedic surgery center.

I need people to find my practice online.

I want to stand out among my competitors.

I need a stronger reputation on social sites.

I need a marketing partner who can make the phone rings.

I need transparency into how my marketing is performing.

I want to spend more time on running my business, not my marketing.

I want a website a website that reflects my brand and values.

Let’s Talk – We’re here to help.


Why Your Orthopedic Needs
a 360˚Marketing Partner

How we can help.



Rank Higher &
Increase Site Traffic

Web Design

Design & Launch
Your Website


Find And Engage New Patients


Drive More
Leads & Admissions


Solid Reputation Management



Generate More Patients From The Internet

SEO for Orthopedics

Nowadays, most people no longer looking for recommendations from friends and family or using a phonebook to find an Orthopedic. Instead, they use search engines like Google and Bing to find orthopedic practice online.

Search Engine Optimization (SEO) helps you get your site rank higher on the search engine, so you can ensure your potential patients can help find your orthopedic practice easier. If you’d like to get more patients online, implementing SEO techniques on your site is highly recommended.

However, considering there are so many things you have to optimize on your site – things like meta tag, headings, internal links, etc. – it could be quite challenging if you’ve never done it before. But don’t worry. If you need SEO service, you can call us and let our team of SEO experts do the job for you.

As we mentioned earlier, people are looking for orthopedics practice online nowadays. And only a small number of these people who’re willing to look past the first page. That said, if you want to ensure your orthopedics practice could get found easier by your potential patients, you have to use SEO to rank your site higher on search engines.

The cost depends on what you need and your desired goals. However, we can assure you that our price is reasonable and can match with our client’s budgets.

Here’s our standards pricing:

  • Basic: $3,500/monthly
  • Standard: $5,500/monthly
  • Premium: $7,500/monthly

SEO requires long-term implementation, and will not help you get results quickly. In our experience, any SEO agency that guarantees quick results and top rankings are misleading its customers. The timeline for SEO strategies and projects will vary depending on your specific needs, budget, and expectations. The size, vertical, and maturity also determine how long you can see the results.



Our Orthopedic Partners Trusts Us


Chris Sheehan


As a small treatment center, with a small budget, it is tough to compete with larger Orthopedic surgery center. However, 12 Steps Marketing has us outranking even some of the biggest players in our industry for tons of keywords.

View Case Study


Eric Botelho


Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!

View Full Project



High-Converting Orthopedic Website

Web Design for Orthopedics

When potential patients find your practice online, your website is usually the first web page they landed on. This is where they get introduced to your service, and whether or not they end up choosing your service usually depends on the first impression they get when they visited your website.

That’s the reason why having a website that not only looks appealing but also provides a great experience to your visitors is critical in determining the results of your Digital Marketing effort.

At 12SM, we know how to design a website that can help you turn visitors into clients.

It really depends on what you need. If what you need is just a quick landing page to get more appointments, we could get the landing page ready in less than a week. However, if you need a complete website, with an automation system in the backend, it could take several months with reviews, iterations, and testing along the way. Your dedicated project manager will assess your goals and needs and set expectations about how long it will take to deliver on your requests.

If you’ve already had a website, but you’re not feeling satisfied with the results you get, we can help you improve the results. We do that by doing a proper conversion rate optimization and improve user experience to dramatically increase your conversions and get the most out of your visiting traffic.

Pricing will vary depending on the complexity and size of the project. Our standard pricing for full web design and development starts at $4,500/one-time fee and it can go upwards of $10,000.

Increasing Organic Traffic Over +577%



Get More Patients & Increase Your Revenue

Google Ads (PPC) Management for Orthopedics

Pay-Per-Click (PPC) marketing – especially Google Ads – is still the best Digital Marketing channel to get results quickly. However, speed does not equal simplicity. Making your campaign profitable can prove incredibly challenging. This is especially true if you’ve never run a PPC campaign before.

We’ve been doing this for years, and many of our clients come to us after they wasted most of their ad spend budget for bidding on too many high-costing ‘vanity’ keywords that looked good on paper but are terrible at converting.

When you work with us, you don’t need to worry about that. We have a team of experts who know how to help you create and run an AdWords campaign that helps you generate profits.

If you search for anything on Google, you may have seen that some Orthopedic websites appear at the top results have the word “ad” beside them. These websites are getting the top positions by buying advertising space on Google. You can do the same. With our help, you can generate more appointments and reach more patients online with Google PPC Ads.

Depending on the target region’s competition and desired growth, our monthly PPC retainer can range anywhere from $1,500 to $3,500 / monthly. Which includes full campaign audit, campaign setup, and ongoing management. We do not charge initial setup fees like most PPC agencies.

We use measurable KPI metrics such as product sales, online leads, PDF downloads, and phone calls to measure your PPC marketing success.



Build A Positive Online Reputation

Online Reputation Management For Orthopedics 

Regardless of what business you run, having a good online reputation can help you achieve success. But this is especially true for an Orthopedic Practice since 84% of US patients researched online information before their first appointment.

After learning about your business and your experience, your potential patients learn about what other people say about the services you provide. If they see you have a lot of reviews, they’ll immediately decide to book an appointment on your website.

If that sounds like something you’d feel interested in, we’re ready to help you build a good online reputation starting today.

67% of prospective patients rely on online directories and reviews to find treatment information and treatment options.

So even a single negative review can really make you lose a lot of patients. Don’t let that happen. Call us today and let us help you protect your good name – and that of your practice – in a way that will draw even more potential patients your way.

We’ll help you spread good words about your practice, community good deeds, experience, and desires to help others with positive patient reviews, important medical facts and information, and other positive information on the Internet.

We’ll work with you to come up with a plan for strategically dealing with negative reviews/comments about your practice. Aside from that, we’ll also help you identify, address, and monitor the core problems depicted in negative reviews to nip future negative reviews in the bud.


10X Your Orthopedic Traffic Growth

Recent client results.



10 Orthopedic Marketing Ideas To
Accelerate Growth

Proven Orthopedic marketing tactics and strategies that will help you attract more patients to your practice

Orthopedic SEO

Use SEO to generate organic targeted traffic to your site from the search engine.

Orthopedic Web Design

Make sure your website can leave a great positive impression on your website visitors, so they’ll feel interested to learn more about your business and book an appointment right away.

Orthopedic Patient Referral

Reach out to all your past patients and encourage them to recommend your practice to their friends and family.

Orthopedic Email Marketing

Use email to connect and build a relationship with your past and potential patients.

Orthopedic PR/Media

Traditional media still works today, and you can use it to gain brand awareness and get noticed by your target audience.

Brochure/Print Design Marketing

Use announcements, pamphlets, or postcards to help educate your potential patients about your services and all the best things you offer to them.

Orthopedic PPC Management

Set up Pay-Per-Click (PPC) advertisements to make your website rank higher whenever potential patients searching for orthopedics.

Orthopedic Social Media Advertising

Be active on all social media platforms and start to engage with your potential patients there. Create interesting and engaging content, so more people are interested to get in touch with you.

Medical Conferences

Look for an opportunity to create a word of mouth marketing buzz in a conference, where you can find your target audience.

Orthopedic Reputation Management

Build a solid online reputation for both your personal brand and your practice, so you can make people feel more interested to choose your services.


Work Together

Do any of our SEO or website design services interest you? Contact us today via our contact form so we can collaborate!

12SM is committed to ensuring your Orthopedic gets the attention it needs and deserves by creating impeccable web design, SEO content, and much more. If you have any questions or want more information on our services, don’t hesitate to reach out today!