Are you in the oil and gas industry and considering revamping your website? If so, you’re not alone. In today’s digital age, having an up-to-date and visually appealing website is essential for any business looking to stay competitive. Your content must provide value and be engaging for users as well.
Since oil & gas is such a specific B2B industry, it can be difficult to know where to start when it comes to website design.
However, with a little creativity and outside-the-box thinking, you can create a website that not only looks great but accurately reflects your brand and helps you attract your target audience. This guide will show you how you can stand out from the competition with an oil and gas website design that stands out, from SEO to key design elements.
How Can Web Design Affect Business Performance?
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Is it a coincidence that almost all major oil and gas companies have very similar website designs?
No, it’s not.
Big businesses have design agencies that research color schemes, typography, whitespace, and user experience before finalizing a website’s look.
You don’t need to spend a fortune on a web design agency, but you should take the time to understand how vital website design is for your business.
Your website is often the first point of contact between you and a potential customer. First impressions: If your website looks outdated or unprofessional, potential customers will likely move on to a competitor with a more polished online presence.
On the other hand, if your website looks modern and engaging, potential customers will be more likely to stick around and learn more about your company.
Contemporary, Professional, and Fluid
When it comes to oil and gas website design, there are three main qualities that you should strive for: contemporary, professional, and fluid.
Your website should look modern and up-to-date. This doesn’t mean that you need to use the latest design trends, but it does mean that your website should look like it was designed within the last few years.
Your website should also look professional. This doesn’t mean that your website needs to be stuffy or boring, but it should avoid using too many colors, fonts, or design elements.
Reachable and Customizable Content
Your website’s content should be easy to find and customized for your target audience.
Your menus should be organized in a way that makes sense, and your content should be easy to read and digest.
If you’re targeting a specific audience, such as oil and gas executives, you should tailor your content to their needs and interests.
For example, if you’re a software company that provides oil and gas companies with tracking and analysis tools, your website should reflect that.
Your homepage should prominently feature information about your software, and your blog should be filled with articles about how your software can help oil and gas companies improve their operations.
12 Tips for Creating an Oil and Gas Website Design
Keeping all of this in mind, here are 12 tips that you can use to create an oil and gas website design that stands out:
Incorporate Modern Design Elements
Did you know that most people judge a website’s credibility based on its design?
Because it shows that you’re keeping up with the latest trends and invested in your online presence.
Some modern design elements that you can use to make your website look more contemporary include flat design, large images, and minimalism.
Pick Legible Fonts
If we keep telling you to follow the latest trends, your website may look like a children’s website.
You should also focus on making your content easy to read by picking fonts that are easy on the eyes.
Some good fonts for website content include sans-serif fonts like Arial, Helvetica, and Verdana.
Make It Interactive
Sometimes traffic is not an issue, but getting visitors to stick around is.
Make your website more interactive by adding videos, infographics, and quizzes.
The interaction will keep visitors engaged and coming back for more. As engagement increases, the chance of a conversion would be more.
But keep in mind oil & gas industry is not B2C, so the interactions should be used carefully.
Include a Site Map
To build an effective website, start with a site map.
A site map is a website diagram showing the hierarchy of your pages.
Organizing your pages into a hierarchy will help visitors find the information they’re looking for more easily and help search engines index your website more effectively.
Your site map should be included in your website’s footer so visitors can always find it.
Encourage Social Media Sharing
Even if your website is the best in the world, it won’t matter if no one knows about it.
Social media is a great way to get the word out, but you need to make it easy for visitors to share your content.
Adding social media buttons to your website is a good start, but you should also make sure that your content is shareable.
For example, if you have infographics on your website, make sure they’re embeddable so that other websites can easily share them.
Put Your Best Foot Forward with a Great Homepage
Like any other website, oil and gas websites should have a well-designed homepage.
Your homepage is often the first impression you make on a potential customer, so it’s essential to ensure that it’s a good one.
That means including a strong headline, an engaging hero image, and a clear call to action.
Don’t forget to include social proof, such as customer testimonials, on your homepage as well.
Make Contact Information Easy and Convenient
Without contact information, it will be very difficult for interested parties to get in touch with you.
The best way to ensure that your contact information is easy to find is to include it in your website’s header or footer. If you want to take things a step further, you can also have a contact form on your website.
Check Your Spelling and Grammar
There is no excuse for spelling and grammar mistakes on your website.
Not only do they make you look unprofessional, but they can also hurt your search engine optimization (SEO).
That’s because search engines penalize websites with poor spelling and grammar.
To avoid making mistakes, proofread your content carefully or hire a professional editor to do it for you.
Optimize Content for Optimal Speed
There is a direct correlation between page loading speed and website traffic.
In fact, a study by Google found that 53 percent of mobile users will abandon a website if it takes longer than three seconds to load.
To ensure that your pages load quickly, optimize your images and minify your code. You can also use a content delivery network (CDN) to cache your website’s content and deliver it to visitors more quickly.
Use Bright Colors and Clean Lines in Your Design
When it comes to oil and gas website design, less is more.
Your website should have a clean, uncluttered design with bright colors and plenty of white space(negative space).
Too much text or images can make your website look cluttered and overwhelming, which will only drive visitors away.
Make Use of Images and Graphics to Explain Your Services
A better way than using videos to explain your services is by using striking images and graphics.
It will help the user better understand what you’re trying to say without having to read a lot of text.
Plus, it makes your website more visually appealing, which can help you stand out from the competition.
Some of the best images and graphics to use on your website include infographics, photos, and illustrations.
Keep Your Website Content Updated and Relevant
Google, as well as users, love reading updated and relevant content.
That’s why it’s essential to keep your website content fresh by regularly publishing new blog posts, case studies, and other types of content.
Not only will this help to improve your SEO, but it will also keep visitors coming back to your website for more.
Use Easy to Navigate Menus and Buttons
How easy can you find what you’re looking for on a website? If it’s difficult, then the website probably has poor navigation.
The whole point of a website is to provide information to visitors in an easy-to-digest format.
If your website is difficult to navigate, you’re not doing your job properly.
To make sure your website is easy to navigate, use clear and concise menus and buttons.
Make Sure Your Website Is Responsive and Looks Good on All Devices
In today’s world, having a website that looks good on desktop computers is not enough.
Your website must also be responsive, meaning it should look good on all devices, including smartphones and tablets.
Not only is this important for the user experience, but it’s also important for SEO.
In fact, Google has said that responsive design is one of the important factors it uses to rank websites.
The oil and gas industry is a highly competitive one. Many companies are competing for customers’ attention, and it can be difficult to stand out from the crowd.
An outstanding website design is one way to make your oil and gas company stand out. Get started with the tips mentioned above, and you’ll be well on creating a website that shines in the oil and gas industry.