In the era of research and development, a pharmaceutical website must be able to communicate complex information in an easily digestible manner. The use of infographics, videos, and other multimedia content has become increasingly popular in engaging visitors. The website must be an extension of your brand and your pharmaceutical logo too.
But how do you make sure that your website design is effective?
Here are some most important tips for pharmaceutical website design:
Keep It Professional
We have been seeing this saying a lot when it comes to website design, but it is still one of the most important tips. But why should you keep it professional? After all, a website is just a reflection of your company, right?
Well, not quite. A website is actually a lot more than that. It is an extension of your company and should be treated as such.
Considering that people from around the world will visit your website, it is important to ensure that it looks professional. This does not mean that you should spend a lot of money on your website design; it just means that you should make sure that it looks clean, organized, and polished.
Here are some things that you can do to make sure that your website looks professional:
- Use a professional theme
- Use a professional logo
- Use a professional design
- Use a professional color scheme
Use Easy to Navigate Layouts
Although this may seem like a no-brainer, you would be surprised at how many pharmaceutical websites are difficult to navigate. When it comes to pharmaceutical website design, you should always remember that your visitors are looking for specific information.
As such, it is important to make sure that they can find what they are looking for without any difficulty. Here are some things that you can do to make sure that your layout is easy to navigate:
- Having a clear and well-organized navigation bar
- Using drop-down menus
- Using breadcrumbs
- Make sure that your pages are well-linked
Simplify the language in your content
What does this mean? It means that you should avoid using jargon and technical terms on your website. After all, not everyone who visits your website will be a medical professional.
Instead, use language that is easy to understand. This will make it easier for visitors to find the information they are looking for and understand what your company is all about.
Pro-Tip: It might be possible that your content has jargon, so make sure you create small pages separately and hyperlink them from your main content for those who want to know more about the topic.
Keep the Content Updated
Fresh content is always a good idea, especially regarding pharmaceutical website design. This is because the information on your website should always be accurate and up-to-date.
Outdated information can not only mislead your visitors but can also damage your company’s reputation. So, make sure to update the content on your website regularly.
Including a blog on your website is a great way to keep your content updated. You can use your blog to write about the latest news, developments, and discoveries in the pharmaceutical industry.
Project your Expertise
Pharmaceutical companies and brands with authority over internet users are often the ones that succeed. People are more likely to trust and respect an authority figure.
Especially when you are around the domain of health and medicine, it is important to show that you are an authority figure.
But how do you do that?
- One of the best ways to show that you are an authority figure is by writing high-quality content. This content should be well-researched and well-written.
- Another way to show that you are an authority figure is by citing other sources in your content. When you cite other sources, you are not only showing that you have done your research, but you are also providing your readers with valuable information.
- Don’t use graphics or any content that is not yours without citing the source. It will only make you look unprofessional.
Visuals and Multimedia
In 2020, 91-100 percent of content marketers said visuals are present in their material.
Over the years, it has been proved that people are more likely to remember information presented to them in a visual format than information presented in a textual format.
This is why it is important to use visuals and multimedia in your content. Visuals and multimedia can help you convey your message more effectively and make your content more engaging.
Some of the visuals and multimedia that you can use on your website include:
- Charts and graphs
- Interactive content
Use Testimonials to Build Trust
According to Dimensional Research, 90% of potential customers who read good customer success content were likelier to buy.
A testimonial is a first-hand account of someone’s experience with your pharma company or product. Testimonials are a great way to build trust and credibility.
When people see that others have had a positive experience with your company, they are more likely to trust you. This is why it is important to include testimonials on your website.
Keep the Design Simple
Your pharmaceutical website design should be simple. It should be easy to navigate and not cluttered with too much information.
People usually have a short attention span when they are browsing the internet. So, if your website is too complicated or cluttered, they are likely to leave without taking action.
It is important to remember that people visit your website for information, not for a visual feast. So, keep the design of your website simple and easy to understand.
Make the Website Responsive
Everything in this world is going mobile. In fact, 52.2 percent of all website traffic worldwide was generated through mobile phones. This number is only going to increase in the years to come.
There are so many people who browse the internet on their mobile phones. So, it is important to ensure that your website is responsive.
A responsive website is a website that is designed to adjust itself according to the device it is being viewed on. This means that whether your website is viewed on a desktop, a laptop, or a mobile phone, it will look good.
Make sure to test your website on different devices to see how it looks. If it does not look good on certain devices, make the necessary changes.
Call to Action Buttons
Whether you want people to buy your product, sign up for your newsletter, or download your e-book, you need to use a call to action (CTA) button.
A CTA button is a button that tells people what action they need to take.
For example, in your case as a pharmaceutical company, you might want people to buy your product. So, your CTA button could say “Buy Now” or “Add to Cart”. Or something modern like “Get Started”.
Your CTA button should be visible and should be placed in a prominent position. People should be able to see it and should be able to click on it easily.
Use Search Engine Optimization Techniques
Driving traffic to your website is important if you want to increase sales. And one of the best ways to drive traffic to your website is by using search engine optimization (SEO) techniques.
SEO is the process of optimizing your website to rank higher in the search engine results pages (SERPs). When people search for keywords related to your product, you want your website to appear on the SERPs’ first page.
Visually Appealing Website Design
People should enjoy looking at your website. The colors, the font, and the overall look of the website should be pleasing to the eye.
Your website should also be easy to navigate. People should be able to find what they are looking for easily.
Including too much information on your website can be overwhelming for people. So, make sure to include only the necessary information.
The content on your website should be well-written and should be free of grammatical and spelling errors.
Make it Engaging
When people browse the internet, they are used to scrolling. In fact, studies have shown that people spend 80 percent of their time on a website scrolling.
So, if your website is designed in a way that people have to click to go to the next page, they are likely to get frustrated and leave.
Instead, design your website so people can scroll down to see more content. This will make it easier for people to consume your content and help keep them on your website for longer.
Pro-Tip: Don’t overstuff content that is unrelated just for the sake of having more content. Always think about how to better engage your users before writing new content.
White Space Is Great
White space is the empty space on your website. It is the space between your website’s text, images, and other elements.
People often think they need to fill up every space on their website. But that is not the case. In fact, white space can be very effective.
White space makes your website more visually appealing and easier to read. It also makes it easier for people to find the information they are looking for.
So, don’t be afraid to use white space on your website.
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These are some of the best practices for pharmaceutical website design. following these tips will help you create a successful pharma website that will help increase sales and drive traffic to your site.
Including clear calls to action, using SEO techniques, and designing a visually appealing website are all important factors in creating a successful pharmaceutical website.
If you find applying all these tips to your website hard, consider working with a professional web design company specializing in creating websites for the pharmaceutical industry.
They will be able to help you create the best pharmaceuticals website that meets all of the best practices for pharmaceutical website design with their creative team and available design resources.