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12 Critical Elements for a Solar Energy Website Design


Solar panels are becoming increasingly popular as a way to save money on energy costs and help the environment.

But installing it for anyone other than commercial purposes is a big investment.

As a residential solar company, you’re not only competing against other solar companies but also against the other energy options out there.

That is why people, before making such a big investment, will go online to learn more about solar. And how about if they learn something about solar from your website?

It is becoming increasingly important for solar companies to have a well-designed website that is informative and easy to navigate.

Here are 12 critical elements that every solar website should have:

Visually Appealing Design

Is it just us, or does everyone love a good-looking website?

Solar energy websites with outdated or unappealing designs can be off-putting for potential customers.

Your website should be designed with your target market in mind and reflect the image you want your company to project.

It should be visually appealing and easy to navigate so visitors can find what they are looking for without getting frustrated.

Jerk-Free Navigation

It is important to let visitors easily find what they are looking for on your website. If they can’t figure out how to navigate your site, they will likely give up and go to your competitor’s site.

How about having a search bar on your website? This can be helpful for visitors who know what they are looking for and want to get to it quickly.

If you have a lot of content on your site, you may also want to consider having a sitemap so that visitors can see an overview of your site and quickly find what they are looking for.

Meaningful Logo

Does your website have a logo? A lot of companies make the mistake of not having a logo or using a generic one.

Your logo is important to your brand and should be prominently featured on your website.

It should be easy to read and recognize so visitors can quickly identify your company.

If you don’t have a logo, now is the time to create one. If you already have a logo, make sure it is prominently featured on your website.

Contact Information

What would be the next step for a potential customer after they have read your website?

You want them to contact you so that you can provide them with more information and answer any questions they may have.

That is why it is important to have your contact information prominently displayed on your website.

This can include your phone number, email address, and a contact form.

Make it easy for visitors to get in touch with you to take the next step in the buying process.

Convincing Call-to-Action Buttons 

CTA buttons are important because they tell visitors what you want them to do next.

For example, if you want visitors to contact you, your CTA button could say “Contact Us” or “Get a Free Quote”.

Your CTA buttons should be prominently displayed and easy to find so visitors can take action without searching for the right button.

For the solar panel business, here are some CTA buttons that you may want to use:

  • Get a Free Quote
  • Schedule a Free Consultation
  • Learn More About Solar
  • Get Pre-Approved for Solar
  • Find a Solar Installer Near Me

Responsive Design

Too many solar energy companies make the mistake of not having a responsive design.

What is responsive design? It is a website design that adapts to the device it is being viewed on. This is important because more and more people are using their mobile devices to access the internet.

If your website is not responsive, it won’t be easy to view on a mobile device, and potential customers will likely give up and go to a competitor’s site. Get ahead of the competition by ensuring your website has a responsive design.

High-Quality Images and Videos  

You can upload images and videos on your website to help improve the user experience.

These visuals could be pictures of your solar panels or videos of your solar installation process.

Ensure that the images and videos are high quality so visitors can see what you are offering.

If you don’t have any pictures or videos, now is the time to create them.

Pro-Tip: Make your videos so attractive that everybody who views it would like to get quotes from you. You could do that by ensuring the video(s) are short, informative, show before and after results (if any), and have a powerful call-to-action that encourages the viewers to get quotes from you.

Informative Written Content 

As mentioned in the first few paragraphs, your website should have informative written content.

This content could be in the form of blog posts, product descriptions, or even just general information about your company.

The content should be well-written and easy to understand so visitors can quickly get the information they are looking for.

Following are the blog post topics that we think could be of use to you:

  • How Solar Works
  • The Benefits of Solar Energy
  • How to Get Started with Solar
  • The Cost of Solar
  • How to Save Money with Solar
  • Solar FAQs

The above topics are broad enough that you can write multiple blog posts on each one.

This will help to improve your website’s SEO, and it will also give visitors more information about solar energy.

Proof of Your Work


Make videos of every installation you do and take pictures before, during, and after the job.

This will show visitors that you are a credible solar energy company, and it will also help to improve your SEO.

If you have many satisfied customers, be sure to ask for testimonials or online reviews.

Putting these on your website will help build trust with visitors and show that you are a reputable renewable energy company.

Search Engine Optimization (SEO)

Don’t ignore it. I said, don’t!

One of the most important aspects of website design is SEO. If your website is not optimized for search engines, it will be difficult for potential customers to find you.

Make sure that your website is designed with SEO in mind from the very beginning. This will help ensure that your website ranks in search results and that potential customers can find you.

Without SEO, you’ll have to put a lot of budget into paid ads to drive traffic to your website, which is not ideal.

Analytics Tracking

You should also make sure that your website has analytics tracking installed. This will allow you to see how people find your website and what they do once there.

This information is important to see what is working and what is not. It will also help you to make changes to your website so that it is more effective.

Compelling CTAs

Don’t use CTAs that already exist on the internet. You want your CTAs to be unique and compelling so that visitors will take action.

Your CTA could be like “Get a Free Solar Quote” or “Request More Information.”

Focus on personalization, so visitors feel like you are speaking directly to them.

Here are some personalized CTAs that you could use:

  • “Get a Solar Quote for Your Home”
  • “See How Much You Could Save with Solar”
  • “Get Started with Solar Today”
  • “Find Out if Solar is Right for You”

“Get More Information about Solar Energy”

The goal is to get visitors to take action so that you can generate leads.

Final Thoughts

There you have it! These are the 12 critical elements for solar power website design.

If you keep these things in mind, you will be well on your way to designing a successful solar company’s website that will generate leads and help your green energy business grow.

Need help with your solar website design? We can help! Contact us today to learn more.

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