Digital Marketing for Biotechs

Biotech marketing agency that’s as innovative as you are.



We've Seen All Types of Challenges

And, we’re pretty good at solving them.

I need to get more strategic partnerships in the pipeline and close deals.

I want to educate my peers and potential investors about my products.

I want to stand out among my competitors.

I need a stonger reputation on social sites.

I need a marketing partner who I can trust.

I need transparency into how my marketing is performing.

I want to spend more time on running my business, not my marketing.

I want a website a website that reflects my brand and values.

Let’s Talk – We’re here to help.


Why Biotech Companies Needs
a 360˚Marketing Partner

How we can help.



Rank Higher &
Increase Site Traffic

Web Design

Design & Launch
Your Website


Find And Engage New Patients


Drive More
Leads & Admissions


Solid Reputation Management



Drive More Sales & Accelerate Your Business

SEO Services for Biotechs

Search Engine Optimization (SEO) is still one of the most effective and cost-efficient ways for biotech companies to generate targeted traffic to their website. It’s a process that makes Google and Bing show up your biotech website when a target client searching some biotech-related keywords.

However, despite it’s so effective and arguably one of the most critical factors in determining success in your digital marketing effort, SEO could be difficult for many people. But fear not, we have a team of experts ready to help you.

Regardless of what industry you’re in, most of the consumers are using the search engine to look for a product they need. And only 25% of them will scroll past the first page of search engines.

With that said, if you want to make your biotech company be found by your target consumers, SEO should be your top priority. Optimizing for higher search rankings will not only get you more traffic but also help you generate more leads since those who’re looking for your products are the ones who’re interested in what you’re offering.

We can match our client’s budget and desired growth with our SEO marketing efforts.

Here’s our standards pricing:

  • Basic: $3,500/monthly
  • Standard: $5,500/monthly
  • Premium: $7,500/monthly
SEO is a long-term Digital Marketing strategy, so the results won’t happen overnight. In our experience, any SEO agency that guarantees quick results and top rankings are misleading its customers. The timeline for SEO strategies and projects will vary depending on budget, specific needs, and expectations. The size, vertical, and maturity of your business also factor in significantly.


Our Health-tech Partners Trusts Us


Chris Sheehan


As a small treatment center, with a small budget, it is tough to compete with larger rehab brands. However, 12 Steps Marketing has us outranking even some of the biggest players in our industry for tons of keywords.

View Case Study


Eric Botelho


Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!

View Full Project



A Website Made For Growth

Web Design for Biotech Companies

Unlike what you’re probably thinking, the design of your website will make or break the results of your Digital Marketing effort. If your website design is hard to navigate, overcrowded, or simply doesn’t function properly, you will not be creating a good user experience. We have all heard the popular saying, “You can’t judge a book by its cover”. But, when it comes to website design, this saying simply doesn’t apply.

However, if your biotech company website looks appealing, easy to navigate, and provides a great user experience to the visitors, you’ll have a website that your prospects simply can’t ignore. Our website developers can help you with this. We’ll use our expertise and experience to design a website that will support your business growth.

It depends on what you need. If you only need a quick landing page refresh, our web developers can get it done within just a week or even less. However, if what you need is an entirely new website, complete with a marketing automation system on the backend, it will take more than just a month. Plus, this can also take several iterations, reviews, and testing along the way. Your dedicated project manager will assess your goals and needs and set expectations about how long it will take to deliver on your requests.
If you want a higher conversion rate, we can help you redesign your website to achieve your goals. We’ll do a proper conversion rate optimization and improve user experience to dramatically increase your conversions and get the most out of your visiting traffic.
Pricing will vary depending on the complexity and size of the project. Our standard pricing for full web design and development starts at $4,500/one-time fee and it can go upwards of +$10,000.


Increasing Organic Traffic Over +577%



Drive More Leads & Revenue

Google Ads (PPC) Management for Biotechs

From so many different online advertising platforms available today, pay-per-click (PPC) – specifically Google Ads – is still one of the fastest ways to generate red-hot leads from the Internet. The problem is, speed doesn’t equal simplicity here.

We’ve seen so many people in your industry spending most of their ad spend budget to get little to no results because they’re bidding on too many high-costing ‘vanity’ keywords that looked good on paper but are terrible at converting.

Fortunately, you don’t need to worry about any of that when you work with us. We have a team of PPC experts who will set up and manage your PPC ads campaigns.

If you have ever searched biotech-related topics on Google, you may have noticed that some biotech websites appear at the top of your search with the word “ad” beside them. That’s an example of biotech companies that bought advertisement space with Google. Their websites are positioned above the organic results, which means they’ll be the first to be noticed by the target buyers. You can do the same. We can help you set up and manage PPC ads that will bring you more leads and increase your revenue.
Depending on the target region’s competition and desired growth, our monthly PPC retainer can range anywhere from $1,500 to $3,500 / monthly. Which includes full campaign audit, campaign setup, and ongoing management. We do not charge initial setup fees like most PPC agencies.
We use measurable KPI metrics such as product sales, online leads, PDF downloads, and phone calls to measure your PPC marketing success.


Build A Positive Online Reputation That Makes Your Business Stand Out

Online Reputation Management for Biotech Companies

No matter how good the products you have and the service you provide to your customers, there’s always a chance some people don’t feel satisfied with what you provide.

That’s especially true in your industry, where most people rely on online reviews before they make a purchase. Even one or two negative comments about your business could ruin your online reputation.

With the Online Reputation Management service that we provide, you can rest assured knowing your company’s reputation is managed and maintained to always stay positive.

As mentioned earlier people are looking for biotech medicines online, and most of them rely on online information and reviews when choosing the right brand that fits them perfectly. So don’t let one negative comment snowball into a reputation nightmare for your brand. Call us today and let us help you protect your brand reputation in a way that will draw even more potential customers your way.
We’ll help you spread the good word about your brand, encourage your past customers to leave positive reviews online, and post facts about your brand that will improve your online reputation.
We’ll work with you to develop a strategy for dealing with negative comments in ways to turn them into something more positive for your business and your brand. For example, we’ll respond to negative comments to show that your business care about the customers. Also, we’ll work with you to identify, address, and monitor the core problems depicted in negative reviews, so you can nip future negative reviews in the bud.


10X Your Biotech Traffic Growth

Recent client results.



8 Biotech Marketing Ideas
To Accelerate Growth

Innovative biotech marketing strategies and tips that will help you attract and convert more leads.

Biotech SEO

Utilize SEO to rank your site higher on popular search engines, so you can gain more organic traffic to your website.

Biotech Web Design

Make your website looks appealing and easy to navigate to draw people in and get them interested in your products.

Biotech Reputation Management

Encourage your customers to leave positive reviews about your business online, and deal with the negative reviews to show that your brand care about its customers.

Biotech PR/Media

Use traditional marketing channels such as public relations (PR) or publishers to boost your brand image and gain more awareness from your target audience.

Biotech PPC Management

Set up and run a PPC advertising campaign to generate red-hot leads that are ready to purchase your products.

Biotech Social Media Advertising

Use popular social media platforms like Facebook, Instagram, and Twitter to build a loyal following for your brand.

Biotech Email Marketing

Create emails to market your business, typically consisting of newsletters with updates of the company to email subscribers.

Medical Conferences

Look for an opportunity to promote your product at a conference, because word of mouth is working really great to generate brand awareness and make people interested in your products.



Do any of our SEO or website design services interest you? Contact us today via our contact form so we can collaborate!

12SM is committed to ensuring your biotech company gets the attention it needs and deserves by creating impeccable web design, SEO content, and much more. If you have any questions or want more information on our services, don’t hesitate to reach out today!


Curious about our process or pricing? Need help getting buy-in?
Contact us right away — we’d love to help.

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