Digital Marketing for CBD & Cannabis

ROI-focused CBD & cannabis marketing.


We've Seen All Types of Challenges

And, we’re pretty good at solving them.

I need more sales and revenue for my store.

I need people to find my store online.

I want to stand out among my competitors.

I need a stonger reputation on social sites.

I need a marketing partner who I can trust.

I need transparency into how my marketing is performing.

I want to spend more time on running my business, not my marketing.

I want a website a website that reflects my brand and values.

Let’s Talk – We’re here to help.


Why Your CBD/Cannabis Business Needs
a 360˚Marketing Partner

How we can help.



Rank Higher &
Increase Site Traffic

Web Design

Design & Launch
Your Website


Find And Engage New Patients

Paid Ads

Drive More
Leads & Revenue


Solid Reputation Management



Rank Higher & Increase Site Traffic

SEO Services for CBD/Cannabis

Search Engine Optimization (SEO) is arguably one of the most cost-effective ways to promote CBD, Hemp, cannabis products or your dispensary online. While print advertising and many forms of digital marketing might not be available for you, SEO could be the better digital marketing solution you can use to grow your business.

Millions of people are searching for keywords like “dispensary near me” and “buy CBD online” on Google and Bing. With SEO, you can rank your site higher when people are searching with keywords like this.

SEO is a critical component in the marketing strategy of a CBD-related business seeking to establish a local or national brand. Every month, millions of people are using popular search engines like Google and Bing to find CBD products or dispensaries they need. With SEO, you can make your website visible whenever someone looking for a product that you offer.
We can match our client’s budget and desired growth with our SEO marketing efforts. Here’s our standards pricing:
  • Basic: $3,500/monthly
  • Standard: $5,500/monthly
  • Premium: $7,500/monthly
Because SEO is a long-term strategy, and obviously, the search engines will need some time to analyze various factors that will determine your site position on its search results, you won’t see the results quickly. However, when you naturally choose to work with us, you can rest assured the results could be seen within the fastest time possible.


Partners That Trust Us


Chris Sheehan


As a small treatment center, with a small budget, it is tough to compete with larger rehab brands. However, 12 Steps Marketing has us outranking even some of the biggest players in our industry for tons of keywords.

View Case Study


Eric Botelho


Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!

View Full Project



Exceptional Web Design That Drives You More Sales

Web Design for CBD/Cannabis

Your website should make or break your digital marketing effort. Yes, your visitors will stay and make a purchase on your website only if you can make them interested to learn more about your business. The only way to do that is by making your website look appealing to your visitors, while also designing it to be easy to navigate so the visitors won’t feel confused and can get what they want without a hassle.

At 12SM, we know how to create a CBD/Dispensary website that can meet with the two requirements above. We’ve done it for years with exceptional results for almost all of our clients, and you can trust our experience to help you get the most out of every single visitor/lead you get.

It depends on what you need. If what you need is an entirely new website, complete with a new marketing automation system on the backend, we’ll need several months to complete the job. However, for a quick landing page refresh, we can do it within just a week or less. When you work with us, you’ll have a dedicated project manager who’ll assess your goals and needs, and set expectations about how long it will take for us to deliver your requests.
If you’ve already had a website, we can help you improve your conversion rate and improve user experience, so you can get the most out of your visiting traffic.
Pricing will vary depending on the complexity and size of the project. Our standard pricing for full web design and development starts at $4,500/one-time fee and it can go upwards of +$10,000.


Increasing Organic Traffic Over +577%



Drive More Leads & Sales

PPC Management for CBD/Cannabis

Because of the nature of your business, running paid advertising campaigns – both offline and online – could be tricky. PPC ads and Google display advertisings clearly won’t work. And Facebook Ads, while it allows CBD Ad, but getting your ad approved isn’t easy.

Fortunately, there are some paid media advertising platforms that are working really well for CBD/Dispensary business right now. And we can help you set up and manage the ads for you, as well as making your ads drive the best results for every $1 you spend.

There are some display advertising platforms like FieldTest that have struck deals with premium publishers across the Internet and made them available for you to advertise your products on their platform. Native Advertising like Outbrain and Taboola are also working great for advertising CBD/Dispensaries.
The cost depends on your desired goals and your own advertising budget. Our Paid Media Advertising management can cost anywhere from $1,500 to $3,500/month. That includes a full campaign audit, campaign setup, and ongoing management. We do not charge initial setup fees like most advertising agencies.
We use measurable KPI metrics such as product sales, revenue, PDF downloads, and phone calls to measure your PPC marketing success.


Build A Strong And Lasting Positive Brand Reputation

Online Reputation Management For CBD/Cannabis Business

When it comes to selecting the right CBD products or dispensaries, consumers rely on online reviews to determine whether or not your products are worth buying. So rather than just using product description to convince them, we can help you build a good online reputation that will make your potential buyers feel interested to buy your products.

In a new market, where dozens of new brands are established every single month, having a good brand reputation will help you stand up against the competition.

On the other hand, if you have negative reviews on one of your products, and you don’t respond to it, that could hurt your brand image. Don’t let that happen to your business. Call us today and let us help you protect your brand reputation, in a way that will draw even more potential buyers your way.

We’ll help you create a strategic plan and execute the plan to spread the good word about your brand and your product. By doing this, you’ll get more positive reviews that would positively affect the way people see your brand.
Reactive Management is a strategy for dealing with negative comments in ways to turn them into something more positive for your brand. We do this by responding to negative comments so that people would see that your business truly cares about the customers. Also, we’ll help you identify, address, and monitor the core problems depicted in negative reviews to nip future negative reviews in the bud.


10X Your CBD/Cannabis Traffic Growth

Recent client results.



11 CBD/Cannabis Marketing Ideas
To Accelerate Growth

Some of the most effective marketing strategies and tips you can use to drive more sales for your CBD products or dispensaries.

CBD/Cannabis SEO

Optimize your site and make it rank higher on the search engine to drive more targeted buyers to your product page.

CBD/Cannabis Web Design

Create an impeccable website design that will make people interested to buy CBD products or dispensaries from you.

CBD/Cannabis Organic Referral

Encourage your past customers to refer their friends to buy products from you by offering things such as a discount for their next purchase.

CBD/Cannabis Billboard Marketing

You can use Billboard Marketing to promote your products and build brand awareness in some specific areas.

CBD/Cannabis Reputation Management

Encourage all your customers to leave positive reviews, which can dive even more customers to your business.

CBD/Cannabis PR/Media

Traditional media marketing channels such as public relations (PR) or publishers is a great way to boost your brand image and trust online.

CBD/Cannabis Paid Media

Use Paid Media Advertising platforms that allow you to advertise your products on their platforms. Look for those that are working really well for CBD/Dispensary products.

CBD/Cannabis Social Media

Social Media platforms like Facebook and Instagram are great for building brand awareness, while also promoting your products with organic posts.

CBD/Cannabis Email Marketing

Build an email list of target buyers and set up an autoresponder campaign to turn your leads into customers by offering special deals, free shipping, or anything else.

CBD/Cannabis Conferences

Look for events and upcoming CBD-related conferences to market your product there. It’s a great way to create a word of mouth marketing buzz.

CBD/Dispensary Print Design Marketing

Create pamphlets, flyers, or even postcard to mail to your potential buyers.



Do any of our SEO or website design services interest you? Contact us today via our contact form so we can collaborate!

12SM is committed to ensuring your CBD/Cannabis business gets the attention it needs and deserves by creating impeccable web design, SEO content, and much more. If you have any questions or want more information on our services, don’t hesitate to reach out today!


Curious about our process or pricing? Need help getting buy-in?
Contact us right away — we’d love to help.

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