Digital Marketing for Non-Profits

Increase online leads and patient intakes with a specialized non-profit marketing agency.



We've Seen All Types of Challenges

And, we’re pretty good at solving them.

I need to get more leads and admissions for my non-profit marketing agency center.

I need people to find my practice online.

I want to stand out among my competitors.

I need a stronger reputation on social sites.

I need a marketing partner who can make the phone rings.

I need transparency into how my marketing is performing.

I want to spend more time on running my business, not my marketing.

I want a website a website that reflects my brand and values.

Let’s Talk – We’re here to help.


Why Your Non-Profit Needs
a 360˚Marketing Partner

How we can help.



Rank Higher &
Increase Site Traffic

Web Design

Design & Launch
Your Website


Find And Engage New Patients


Drive More
Leads & Admissions


Solid Reputation Management



Reach More People with Digital Marketing

SEO Services for Nonprofit Health Clinics

If you’d like to reach more people – whether it’s for getting more supporters or increasing your impact – search engines are the first place to get started. By ranking your organization website on popular search engines like Bing and Google, more people will find your website and be receptive to your message and call to action.

To rank your site higher on search engines, Search Engine Optimization (SEO) is a digital marketing strategy that can help you do that. Not just effective, but it’s also a great digital marketing strategy for Nonprofit Organization because it usually only requires one initial investment, and then your organization can reap the benefits long into the future.

If that sounds like something you’d feel interested in, we’re more than happy to help you. We work with local nonprofits to help them gain more visibility, so their organizations could reach more potential donors and the community they’re serving.

While there are many other Digital Marketing techniques you can use to reach more audience, but if you’d like to reach as many people as possible, search engines should be your main focus as most people are using this media for both looking for the services you provide, or when they want to learn about nonprofit organizations in your community.

Aside from that, SEO is arguably the most cost-efficient marketing solution since it only requires one initial investment, and will continue providing results in the long term.

The cost depends on your desired goals and the current rank of your organization website on the search engines.

Here’s our standard pricing:

  • Basic: $3,500/monthly
  • Standard: $5,500/monthly
  • Premium: $7,500/monthly

No worries. We have a special price for nonprofit organizations and non-governmental organizations, so you can get the exact same SEO services for less.

SEO is designed to help you get long-term benefits, instead of getting results that quickly disappear. So, as you might expect, it will take some time until you can see a significant result.



Our Non-Profit Partners Trusts Us


Chris Sheehan


As a small treatment center, with a small budget, it is tough to compete with larger Non Profit brands. However, 12 Steps Marketing has us outranking even some of the biggest players in our industry for tons of keywords.

View Case Study


Eric Botelho


Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!

View Full Project



Make Your Organizations Stand Out

Web Design for Nonprofit Health Clinics

For years, we’ve been working exclusively with organizations – both commercials and nonprofits – building successful internet solutions. One of the most requested services by our clients is Web Design services.

Unlike what you may think, web design is more than just creating an appealing design that will make your web visitors interested to learn more about your services. In fact, it’s an important factor that will determine the success of your digital marketing effort.

If your website hard-to-navigate, overcrowded, or simply doesn’t function properly, you will not be creating a good user experience. Thus, you’d be forcing your web visitors to leave.

The good news is, at 12SM, a great team of website developers who know how to create an excellent, user-friendly website design for any nonprofit health clinic.

It really depends on what you need from us. If you still haven’t had a website, and you want to create a new one, it will take some time to complete the website. However, if what you need is just a quick landing page refresh, we can get the job done in less than a week. Your dedicated project manager will assess your goals and needs and set expectations about how long it will take to deliver on your requests.

If you’ve already had a website, we can help improve your results by doing a proper conversion rate optimization. This should help you get the most out of your visiting traffic.

Pricing will vary depending on the complexity and size of the project. Our standard pricing for full web design and development starts at $4,500/one-time fee and it can go upwards of $10,000.

However, we have a special price for nonprofit organizations and non-governmental organizations.

Increasing Organic Traffic Over +577%



Get Found By More People Quickly

Google Ads (PPC) Management for Nonprofit Health Clinics

Compared to SEO, Social Media Marketing, and other Digital Marketing strategies, Pay-Per-Click ads (PPC) is arguably the fastest digital marketing channels to reach more people online. However, speed doesn’t equal simplicity.

If you’re on a limited budget, we won’t recommend you to do it on your own. Instead of saving your budget, you may end up bidding on too many high-costing ‘vanity’ keywords that looked good on paper but are terrible at converting. The possibility of burning through your ad spend budget like a hot knife through butter is very high.

Working with experts like us should help you save your budget since we know exactly what to do to get the best results for every penny you spend on ads.

If you think running paid ads is too expensive for your organization, you’re not alone. In fact, a recent survey shows that it’s the third least important channel use by nonprofit organizations.

However, you should know that if you’re looking for a quick result – you want to get noticed by everyone in your local community quickly, for example – it’s still the fastest way to do that. Or if you need to reach more donors fast, Google PPC Ads is still the best way to get the results quickly.

And perhaps more importantly, there’s also an opportunity to claim $10,000 of monthly advertising budget provided by Google.

Depending on the target region’s competition and desired growth, our monthly PPC retainer can range anywhere from $1,500 to $3,500 / monthly. Which includes full campaign audit, campaign setup, and ongoing management. We do not charge initial setup fees like most PPC agencies.

Of course, you’re not going to pay for the full price. We have a special price for nonprofit organizations and non-governmental organizations.

We use measurable KPI metrics such as product sales, online leads, PDF downloads, and phone calls to measure your PPC marketing success.



Build A Positive Online Reputation

Online Reputation Management for Nonprofit Health Clinics

Online reputation management is a service we offer to help you maintain a positive reputation on the Internet, with a purpose to build trust with your potential patients and your donors.

The goal of this service is to help you deal with negative reviews and pull more positive reviews that will help you establish a solid reputation online.

It goes without saying that your donors only want to support an organization that has a positive reputation, and your patients want to hear whether or not you provide great services.

However, you can’t control what people are saying on the Internet. Even a simple mistake like a long waiting room could end up becoming a negative reputation that ruins the positive reputation you’ve built for years.

Don’t let that happen. Let us help you build and maintain your positive reputation.

We’ll help you spread the good word about your organization, community good deeds, experience, and desires to help others with positive patient reviews, important medical facts and information, and other positive information on the Internet.

We’ll work with you to create a strategic plan to proactively protecting your online reputation. The purpose is to turn any negative reviews/comments posted online about your organization, and turn them into something more positive for your organization. Aside from that, we’ll also help you identify, address, and monitor the core problems depicted in negative reviews, (such as long waiting room time, poor front desk training, etc.) to nip future negative reviews in the bud.


10X Your Nonprofit Traffic Growth

Recent client results.



10 Nonprofit Marketing Ideas To Help Your Organization Reach More People

Proven marketing tactics and strategies you can use to reach more people and gain awareness in your local community

Nonprofit SEO

Optimize your website to rank higher on search engines, so you can continue reaching more people even when you don’t actively promote your nonprofit health clinic.

Nonprofit Web Design

Build a website that helps you get the best results out of your marketing effort. The best way to do that is by making sure your site is easy to navigate and looks appealing for your website visitors.

Nonprofit Patient Referral

Reach out and connect with your past patients, and try to encourage them to recommend your nonprofit clinic to their friends and family.

Nonprofit Advocacy Campaign

Run an advocacy campaign in the local community you serve to gain awareness, while also attracting supporters from local businesses.

Nonprofit PR/Media

Traditional media still works today, especially if your target audience is older people who might don’t access the Internet as frequently as younger people.

Brochure/Print Design Marketing

Use announcements, pamphlets, or postcards to help educate your potential patients about your services and all the best things you offer to them.

Nonprofit PPC Management

Use Google PPC Ads to reach people and gain awareness in your local community quickly. Also, try to get Google’s AdWords Grants so that you can use Google’s advertising platform for free.

Nonprofit Social Media Advertising

Stay active on all the popular social media platforms to engage and build a relationship with your target audience. Don’t worry if you don’t get a lot of likes and comments at first. Your result should get better over time.

Medical Conferences

Medical conferences are great platforms to gain awareness and attract more donors to support your nonprofit organization. Try to look for an event in your local community, and see if you can have a chance to promote your organization at the event.

Online Reputation Management

Build a solid online reputation to make both your potential patients and donors trust your organization more.


Work Together

Do any of our SEO or website design services interest you? Contact us today via our contact form so we can collaborate!

12SM is committed to ensuring your Nonprofit gets the attention it needs and deserves by creating impeccable web design, SEO content, and much more. If you have any questions or want more information on our services, don’t hesitate to reach out today!

Nonprofit and support groups help countless people put their lives on track, and if you want to bring your mission to life, you’ve got to have a strong marketing campaign and message in place. We can help you with both.

YouTube video
Welcome to 12 Steps Marketing! Vince here; I’m the founder and CEO of an SEO marketing agency that focused on ROI. Based in Pasadena, California, 12 Steps Marketing uses proven digital marketing frameworks to help non-profit organizations grow. We can help improve organic traffic, lead generation, sales, and a whole lot more. You can see how we help below:


Paid traffic is one of the best (and fastest!) methods of increasing leads and sales, but this doesn’t mean it’s easy. Creating a profitable campaign on search engines is difficult. Rather than focusing on vanity keywords that look good but have no real substance, we lean towards conversion because this is where your PPC investment is best spent. We can help you to build an AdWords campaign and sales funnel.


Convincing search engines that your website is the most valuable in any given search is an art…an art they call search engine optimization (SEO). Yet, whether Bing or Google, it’s marketing for support groups that are simply required. There’s no need to feel overwhelmed because we know the tricks of the trade. We know which approaches to use, which methods will benefit you most, and where to focus your attention.


Recent years have seen social media climb to the top in terms of importance…and this isn’t set to change any time soon. Social media allows for authentic relationships and the generation of awareness for your brand. The problem with social media is that it takes time and effort to really see results. Often, companies believe they can achieve their goals by constantly talking about themselves but this will actually do the opposite. Instead, we recommend answering questions from potential clients, talking about important topics in the industry, and generally creating a positive experience. Our marketing for support groups can help prospective patients to identify issues of which they were unaware (before then presenting you as THE solution!).


Finally, we also recommend building a professional network with companies that have the same high standards as your own. For those who are struggling to find an efficient service, your support group can be presented alongside other professionals. We recognize the time required to build this network so will do all the groundwork on your behalf.


We believe we can bring results within 100 days; we believe in this so much that you can stop paying if it doesn’t happen. You’ll only pay again when results are achieved. Whether you’re one of the biggest or smallest support groups, we’ll help boost organic traffic with proven marketing frameworks that match your budget and goals. If your bottom line grows, so does ours. To learn more, why not get in contact with us now? We can arrange a free, 30-minute consultation that fits in with your schedule.
Learn About Our 100-Day Challenge

Our 100-Day Guaranteed Results Services

No matter what type of marketing goals you have, we can help you reach them.

  • Search Engine Optimization

    Search Engine Optimization

    Grow your organic traffic by +30% in 100-Days
  • PPC

    Pay-Per-Click (PPC) Management

    Improve your PPC ROI by +10-30% in 100-Days
  • Conversion Rate Optimization

    Conversion Rate Optimization

    Improve your landing-page conversion rate by +10-30% in 100-Days
  • Referral Matchmaking

    Referral Matchmaking

    Develop 30 strategic referral partnerships in your local region in 100-Days
  • Social Media Retargeting

    Social Media Retargeting

    Improve your Facebook, Instagram, ROI by +10-30% in 100-Days
  • Landing Page Design

    Landing Page Design

    Built a ROI focused high-performing landing page design
Learn About Our 100-Day Challenge


There’s no catch. If we can’t add value to our clients in 100-Days or less, we’re not doing a good enough job, period. We hate dealing with unhappy clients as much as you hate waiting for results that take 12 months. We are confident that we can put together a scalable lead generation sales funnel for your business in less than 100-Days. If we can’t deliver tangible results in 100-Days or less, you stop paying us until we do.

Curious about our process or pricing? Need help getting buy-in? Contact us right away — we’d love to help.

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