Digital Marketing for Physical Therapists

Increase online leads and patient intakes with a specialized physical therapists marketing agency.



We've Seen All Types of Challenges

And, we’re pretty good at solving them.

I need to get more leads and admissions for my physical therapy center.

I need people to find my practice online.

I want to stand out among my competitors.

I need a stronger reputation on social sites.

I need a marketing partner who can make the phone rings.

I need transparency into how my marketing is performing.

I want to spend more time on running my business, not my marketing.

I want a website a website that reflects my brand and values.

Let’s Talk – We’re here to help.


Why Your Physical Therapists Needs
a 360˚Marketing Partner

How we can help.



Rank Higher &
Increase Site Traffic

Web Design

Design & Launch
Your Website


Find And Engage New Patients


Drive More
Leads & Admissions


Solid Reputation Management



Reach More People And Attract More Patients Online

SEO Services for Physical Therapists

Nowadays, people turn to the Internet – more specifically, their smartphones – to look for anything including physical therapists. This is why you should make your website appear on search engines, so your practice could easily be found by your potential patients.

How you make your site appear on search engines? With SEO.

Search Engine Optimization (SEO) is a form of Digital Marketing strategy designed to help you rank your website higher on the search engine, with the purpose to make it even easier for your prospective patients to find your practice online.

It’s a free way to generate website traffic. And it’s not just random traffic, but highly-targeted traffic that’s more likely to end up being your patients.

So many physical therapists are already competing for rankings on popular search engines like Google and Bing. And you basically want to stay competitive with the other therapists, otherwise, you’ll lose in the competition and won’t get any results from your digital marketing effort.

Aside from that, you should also consider the fact that only 1 out of 4 people will read past the first page of the search results on both Google and Bing. So, if you want to be found by your potential patients online, implementing SEO is a must. And that’s something we can do for you.

The cost depends on what you need and your desired goals. However, we can assure you that our price is reasonable and can match with our client’s budgets.

Here’s our standards pricing:

  • Basic: $3,500/monthly
  • Standard: $5,500/monthly
  • Premium: $7,500/monthly

SEO is not designed to generate quick results that will disappear quickly. Instead, it’s designed to help you generate results that get better over time. That being said, it will take some time until you can see the expected results.



Our Physical Therapy Partners Trusts Us


Chris Sheehan


As a small treatment center, with a small budget, it is tough to compete with larger Physical Therapy brands. However, 12 Steps Marketing has us outranking even some of the biggest players in our industry for tons of keywords.

View Case Study


Eric Botelho


Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!

View Full Project



A Website That Helps You Attract More Patients Online

Web Design for Physical Therapists

Most physical therapy practices have a website that describes their PT services, educates their web visitors and states the facts of why their practices are the best option available. However, to achieve success, simply stating any of this information won’t be enough.

Your website should also provide great user experience, look appealing to the visitors, and easy to navigate. That way, you can make the visitors stay longer on your website, and make them feel interested to book your PT services right away.

It depends on your request. For a quick landing page edit to get the best conversion rates, we can get the job done within a week or less. However, if what you need is a completely new website, with an automation system in the backend, it could take several months with reviews, iterations, and testing along the way. Your dedicated project manager will assess your goals and needs and set expectations about how long it will take to deliver on your requests.

If you’ve already had a website, we can edit the website for you to help you achieve better results. We do that by doing a proper conversion rate optimization and improving the user experience.

Pricing will vary depending on the complexity and size of the project. Our standard pricing for full web design and development starts at $4,500/one-time fee and it can go upwards of $10,000.

Increasing Organic Traffic Over +577%



Get More Appointments & Increase Revenue

Google Ads (PPC) Management for Physical Therapists

Pay-Per-Click (PPC) Ads are arguably one of the best marketing channels to generate red-hot leads and get more appointments fast. The way it works is by bidding on specific keywords to get your website appeared on the top results on Google, whenever a potential patient is searching for the keywords.

The problem with PPC ads is, it’s not as simple as what you might think. We’ve been in this industry for years, and we’ve seen so many people in the medical industry wasting thousands of dollars of their ad spend for little to no results due to lack of experience.

Fortunately, you don’t need to worry about any of that. If you’re interested to use PPC ads to increase your appointments quickly, our team of PPC ads experts will be more than happy to help you.

When you search on Google for any Physical Therapy related topic, you may find some physical therapy practice websites appear on the top results with the word “ad” beside them. These are some examples of physical therapy websites that are using Google PPC ads to generate targeted traffic to their websites. You can do the same. With our help, you can generate more appointments and reach more patients online with Google PPC Ads.

Depending on the target region’s competition and desired growth, our monthly PPC retainer can range anywhere from $1,500 to $3,500 / monthly. Which includes full campaign audit, campaign setup, and ongoing management. We do not charge initial setup fees like most PPC agencies.

We use measurable KPI metrics such as product sales, online leads, PDF downloads, and phone calls to measure your PPC marketing success.



Build A Positive Online Reputation

Online Reputation Management for Physical Therapists

You probably don’t notice it, but many of your patients are reading online reviews about your practice before they decided to book an appointment.

If your practice has been established for a while, chances are there are some people who wrote online reviews about your practice. While positive reviews can attract more clients, the negative ones will drive potential clients away from you.

That being said, it’s important to have a solid online reputation, if you want to continue getting more patients online. And we can help you do that, starting today.

A study found that 67% of prospective patients rely on online directories and reviews to find treatment information and treatment options. This is why even one negative reputation can turn into a reputation nightmare for your business and will make people feeling hesitant to choose your service.

Don’t let that happen. Call us today and let us help you build and maintain your online reputation.

It’s a process to spread the good word about your practice, community good deeds, experience, and desires to help others with positive patient reviews, important medical facts and information, and otherwise positive information on the Internet.

We’ll also help you deal with negative comments that already being posted online, while also helping you identify, address, and monitor the core problems depicted in negative reviews to nip future negative reviews in the bud.


10X Your Physical Therapy Traffic Growth

Recent client results.



10 Physical Therapy Marketing Ideas To
Accelerate Growth

Proven Physical Therapy marketing tactics and strategies to reach more audience and attract more potential patients

Physical Therapy SEO

Use SEO to drive more traffic to your physical therapy website from search engines. To attract red-hot leads, try to target local-based searches like “Physical therapist near me” or “Physical therapist in [your city]”.

Physical Therapy Web Design

Make your website looks appealing and easy to navigate so that your web visitors can stay longer on your site, and feel interested to learn more about your services.

Physical Therapy Patient Referral

Encourage your past patients to refer new patients to your Physical Therapy practice by offering things such as incentive for a referral.

Physical Therapy Email Marketing

Build an email list of prospective patients who don’t book an appointment right away. Once they’re on your list, you can connect with them and make them interested to book an appointment by offering things like discounts.

Physical Therapy PR/Media

Traditional media still works today, and you can use it to gain brand awareness and get noticed by your target audience.

Brochure/Print Design Marketing

Use announcements, pamphlets, or postcards to help educate your potential patients about your services and all the best things you offer to them.

Physical Therapy PPC Management

Use Google PPC Ads to generate leads from local-based searches like “Physical therapist near me” and “Physical therapist in [your city]”.

Physical Therapy Social Media Advertising

Be active on all social media platforms and start to engage with your potential patients there. Create interesting and engaging content, so more people are interested to get in touch with you.

Medical Conferences

Look for an opportunity to create a word of mouth marketing buzz in a conference, where you can find your target audience.

Physical Therapy Reputation Management

Build a solid online reputation for both your personal brand and your practice, so you can make people feel more interested to choose your services.


Work Together

Do any of our SEO or website design services interest you? Contact us today via our contact form so we can collaborate!

12SM is committed to ensuring your Physical Therapists gets the attention it needs and deserves by creating impeccable web design, SEO content, and much more. If you have any questions or want more information on our services, don’t hesitate to reach out today!


Curious about our process or pricing? Need help getting buy-in?
Contact us right away — we’d love to help.

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