Digital Marketing for Veterinaries

Increase online leads and patient intakes with a specialized veterinary marketing agency.



We've Seen All Types of Challenges

And, we’re pretty good at solving them.

I need to get more leads and admissions for my veterinary center.

I need people to find my practice online.

I want to stand out among my competitors.

I need a stronger reputation on social sites.

I need a marketing partner who can make the phone rings.

I need transparency into how my marketing is performing.

I want to spend more time on running my business, not my marketing.

I want a website a website that reflects my brand and values.

Let’s Talk – We’re here to help.


Why Your Veterinary Needs
a 360˚Marketing Partner

How we can help.



Rank Higher &
Increase Site Traffic

Web Design

Design & Launch
Your Website


Find And Engage New Patients


Drive More
Leads & Admissions


Solid Reputation Management



Reach More Clients Online And Grow Your Practice

SEO Services for Veterinarians

Many pet owners are searching for Veterinarians from search engines like Google and Bing. Search Engine Optimization (SEO) is the best way if you want to make sure your vet clinic or animal hospital website could get found by more people.

With SEO, you can rank your site higher on popular search engines like Google and Bing. By doing that, whenever a pet owner in your local area is searching for veterinarians, you can make sure your business website gets found first before your competitors’ websites.

Today, pet owners going to Google or Bing and do a quick search with keywords like “veterinarian in [city]” or “veterinarian near m” whenever they’re looking for veterinary care for their pets. They’ll read through each of all the sites shown on the search results and make a decision.

The problem is, only a small number of people who’re willing to read past the first page of the search result. That means, if you want to get more clients online, you must rank your site higher on the search engines by implementing SEO techniques.

The cost depends on what you need and your desired goals. However, we can assure you that our price is reasonable and can match with our client’s budgets.

Here’s our standards pricing:

  • Basic: $3,500/monthly
  • Standard: $5,500/monthly
  • Premium: $7,500/monthly

Getting results from SEO won’t happen overnight. It requires long-term implementation and will get you results that get better over time. With that said, please don’t expect to see the results happen anytime soon. However, when you work with us, you can rest assured knowing we know how to bring you the result you want faster than what you can do on your own.



Our Veterinarian Partners Trusts Us


Chris Sheehan


As a small treatment center, with a small budget, it is tough to compete with larger Veterinary brands. However, 12 Steps Marketing has us outranking even some of the biggest players in our industry for tons of keywords.

View Case Study


Eric Botelho


Vince and his team provide excellent service and have always gone above and beyond to make sure we have the knowledge we need to do the best marketing we can for our company!

View Full Project



A Website That Gets You The Best Result

Web Design for Veterinarians

Your website design is as important as the content you put on your website. In fact, from our experience, it determines the results of your marketing effort. If your website looks appealing, it will create a positive first impression that will make people stay longer on your website to read more about your services.

At 12SM, we can help you create a website that could do more than just that. Not just looks appealing and can leave a positive first impression, but also provide a great user experience that will encourage potential clients to book an appointment right away.

It really depends on what you need. If what you need is a landing page, we can finish the job in less than a week. However, if you need a completely new website, along with automation marketing in the back-end, it can take several months to finish the job. Your dedicated project manager will assess your goals and needs and set expectations about how long it will take to deliver on your requests.

Not a problem. If you’ve already had a website, but perhaps the website doesn’t get you the results you want, we can help you improve the result by editing in a way that will be resulting in better user experience. By doing this, we can help you increase your conversions and get the most out of your visiting traffic.

Pricing will vary depending on the complexity and size of the project. Our standard pricing for full web design and development starts at $4,500/one-time fee and it can go upwards of $10,000.

Increasing Organic Traffic Over +577%



Drive More Leads & Get More Appointments

Drive More Leads & Get More Appointments

Google PPC Ads is one of the fastest digital marketing channels to drive leads and generate appointments for your vet clinic or pet hospital. However, speed does not equal simplicity. Creating and running a campaign that generates profits could be very challenging if you’ve never done it before.

Most people are wasting their marketing budget for bidding on too many high-costing ‘vanity’ keywords that looked good on paper but are terrible at converting. The possibility of burning through your ad spend budget like a hot knife through butter is very high.

The good news is, you don’t need to worry about any of that when you work with us. We have a team of PPC experts who can help you create a proper sales funnel and AdWords campaign so your PPC investment is spent wisely.

The way it works is simple. You bid for specific keywords, and if you win the bid, your site will rank on the top result whenever someone is searching on Google using the keywords you target. If you’ve searched anything on Google, you may have noticed that some websites appear at the top of your search with the word “ad” beside them. That’s an example of what you’ll get when you’re using Google PPC Ads to drive targeted traffic to your website.

Depending on the target region’s competition and desired growth, our monthly PPC retainer can range anywhere from $1,500 to $3,500 / monthly. Which includes full campaign audit, campaign setup, and ongoing management. We do not charge initial setup fees like most PPC agencies.

We use measurable KPI metrics such as product sales, online leads, PDF downloads, and phone calls to measure your PPC marketing success.



Build A Positive Online Reputation

Online Reputation Management For Veterinarians

Just like what you did when you want to buy a product or service, pet owners are also searching for information on the Internet first before they decide the right veterinary care for their pets. And as you may guess, one of the most important information that determines which vet clinic they choose is the online reputation.

If you have a solid, positive online reputation, it’d be easy for you to get more clients online. However, if you have negative reviews posted online by your past clients, that could make many people feel hesitant to choose your services.

The goal of online reputation management is to help you get more positive reviews, while also dealing with the negative ones. And we can help you do that, starting today.

Even one negative reputation can ruin a reputation you’ve built for years. This will make it harder for you to get clients online. Don’t let it happen to your business. Call us today and let us help you protect your online reputation.

It’s a process where we help you spread good words about your practice, community good deeds, experience, and desires to help others with positive patient reviews, important medical facts and information, and otherwise positive information on the Internet.

We’ll work with you to develop a strategy for dealing with negative reviews about your business, and turn them into something more positive for your business. For example, we’ll respond to a negative comment strategically, with the purpose to make potential patients see that you care about your patients. Also, we’ll help you identify, address, and monitor the core problems depicted in negative reviews to nip future negative reviews in the bud.


10X Your Veterinary Traffic Growth

Recent client results.



10 Veterinary Marketing Ideas To
Accelerate Growth

Proven marketing tactics and strategies that veterinarians can use to attract more patients and gain more awareness

Veterinary SEO

Use SEO to generate targeted traffic to your website from the search engine. Make sure you’re using keywords like “veterinarian in [your city]” to make sure you’ll get found easily by potential clients who need your service fast.

Veterinary Web Design

Use SEO to generate targeted traffic to your website from the search engine. Make sure you’re using keywords like “veterinarian in [your city]” to make sure you’ll get found easily by potential clients who need your service fast.

Veterinary Client Referral

Encourage your past clients to refer new clients to your Veterinary practice by offering things such as incentive for a referral.

Veterinary Email Marketing

Build a list of potential clients, and build trust and relationship with them with email marketing strategy.

Veterinary PR/Media

Traditional media still works today, and you can use it to gain brand awareness and get noticed by your target audience.

Brochure/Print Design Marketing

Use announcements, pamphlets, or postcards to help educate your potential patients about your services and all the best things you offer to them.

Veterinary PPC Management

Buy advertising spaces on Google PPC Ads, and try to target local search keywords like “veterinarian in [your city]”.

Veterinary Social Media Advertising

Be active on all social media platforms and start to engage with your potential patients there. Instagram is usually the best social media platform to engage with pet owners.

Generate Word-Of-Mouth Marketing Buzz

Look for an opportunity to speak or promote your services at an event or conference, where you can find most of your potential clients.

Veterinary Reputation Management

Build a solid online reputation for both your personal brand and your practice, so you can make people feel more interested to choose your services.


Work Together

Do any of our SEO or website design services interest you? Contact us today via our contact form so we can collaborate!

12SM is committed to ensuring your Veterinarian gets the attention it needs and deserves by creating impeccable web design, SEO content, and much more. If you have any questions or want more information on our services, don’t hesitate to reach out today!


Curious about our process or pricing? Need help getting buy-in?
Contact us right away — we’d love to help.

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